Skip to content
Search

Latest Stories

Priya Ashra: Search for Mr Right

Eastern Eye caught up with the standout participant to speak about that unforgettable Indian Matchmaking journey with Sima aunty and what life has been like since then

Priya Ashra: Search for Mr Right

SURPRISE sleeper hit Indian Matchmaking has become a cultural phenomenon since it had a Netflix premiere in 2020 and led to a Jewish-inspired spin-off.

After largely focusing its efforts on America and India, the reality TV show touched down in UK earlier this year and introduced audiences to a new batch of singletons looking for that special someone. A stand-out participant from that third season was Priya Ashra.


The London-based business entrepreneur won admiration for her straighttalking, sense of humour and clarity in knowing the qualities she wants in a potential match. She also became a strong role model for divorcees and, unlike many on the show, found a potential match.

Beyond the globally popular show, Ashra is also the founder of food inspired business Tiku Tiku, which organises regular supper club events. Eastern Eye caught up with her to speak about that unforgettable Indian Matchmaking journey with Sima aunty and what life has been like since then.

How has life been since you appeared on Indian Matchmaking?

It’s been a fun ride so far. I’m still getting used to being recognised when I go out. Having our typically private conversations with family and friends for the world to see feels surreal, but I am so glad to have been able to share a part of my world.

What made you decide to apply to get help from Sima aunty?

(Smiles) I honestly applied because I have nothing to lose. I saw using a tailored service and opportunities to date guys I may have not ordinarily come across on dating apps, as a plus. I’m glad to have been part of the series.

What is Sima aunty like in real life and are you still in touch?

What I love about Sima aunty is what you see is what you get with her. I do appreciate some parts of the wisdom and experience she has gained over the years. Yes, we do keep in touch. In fact, she recently sent me the link to her new song.

Priya Ashra profile pic copy SUITABLE GIRL: Priya Ashra

We can see from social media that you and Vim are super loved up and one of the success stories from the show, what do you like (or love) most about him?

His openness and perspective on life. He doesn’t take life or himself too seriously, which I appreciate.

What did your family think about you being on the show?

They were excited, shocked, and proud.

What else did you like the most about the show?

(Laughs) Sima aunty’s suitcase, with all her snacks and goodies.

If you did Indian Matchmaking again, would you do anything differently?

I have zero regrets and am glad I followed my intuition. In addition to finding a partner, this process has brought about a lot of personal growth and learning to be vulnerable.

What advice would you give to anyone thinking about applying for Sima aunty’s services?

Go in with an open mind, while understanding what your non-negotiables are in a prospective partner. Above all, have fun with it.

Deepika Padukone is a fan of the show. How does it feel to be watched by an A-list Bollywood celebrity?

It feels very surreal. She has good taste.

You flew the flag for divorced women who found love again - how does it feel to be a role model?

I have been inundated with messages from divorced women reaching out sharing their stories of divorce and their current journey, which is such a privilege. To be a source of inspiration and positivity is an honour.

Do you have any dating tips to offer for women?

Don’t take rejection so personally. It’s often a reflection of their current situation rather than anything you’ve said or done. You never know what is around the corner so keep going.

What’s next for Priya? And what’s next for you and Vim?

For Vim and I, we are still growing and learning more about each day by day. Hopefully a trip to Mexico soon. For me, I’m excited to be hosting my next Modern Indian Supper Club.

Tell us about your supper club events?

I’ve always loved hosting dinner parties and started to host supper clubs when my own dinner table became too small. You can expect modern Indian cuisine with a twist inspired by world cuisines, like Tandoori oyster mushroom tostada. I’ve always believed the best social network is a table full of friends and good food, and this principle remains the core of why I host supper clubs.

More For You

Priyanka Chopra Teams Up with John Cena, Idris Elba in 'Heads of State'

An elite MI6 agent played by Priyanka Chopra Jonas

Getty

Priyanka Chopra fronts action thriller ‘Heads of State’ with John Cena, Idris Elba

A dynamic of action, comedy, and political misadventure is set to hit Prime Video this summer with the release of Heads of State. The newly launched trailer teases a fast-paced, explosive ride featuring Priyanka Chopra Jonas, John Cena, and Idris Elba in lead roles. The film is slated to premiere globally on 2 July 2025.

Directed by Ilya Naishuller, the filmmaker behind Hardcore Henry and Nobody, Heads of State is billed as a cross between Air Force One and Midnight Run. The film places mismatched world leaders at the centre of a chaotic crisis that forces them to work together, despite their egos and rivalries.

Keep ReadingShow less
Rahul Bhatt Faces Backlash Over Comments on Alia and Pooja Bhatt

Rahul’s casual dismissal of that controversy has added fuel to the fire

Instagram/ Maheshfilms

Rahul Bhatt sparks controversy over 'insensitive' remarks about sisters Alia and Pooja Bhatt

Rahul Bhatt, fitness trainer and son of veteran filmmaker Mahesh Bhatt, has found himself at the centre of a social media storm following controversial remarks about his half-sister, Alia Bhatt. In a recent interview, Rahul drew comparisons between Alia and their older sister Pooja Bhatt, calling the latter more talented, attractive, and principled.

The comments, which many have labelled inappropriate and insensitive, have sparked widespread criticism online. During the interview, Rahul stated, “In my opinion, she (Alia) is not even half of what my real sister Pooja is. Not in talent, not in looks, not in terms of being sexy. In front of my sister, she is ‘paani kam chai’ (watery tea). Amongst the siblings, the most talented and the most moralistic is Pooja.”

Keep ReadingShow less
Harvey Weinstein

He has denied all allegations and continues to maintain his innocence

Getty

Harvey Weinstein's retrial begins with accusations of 'psychological hold' on victims

The retrial of former Hollywood producer Harvey Weinstein began in New York on Tuesday, after his 2020 rape conviction was overturned by the state’s Court of Appeals. Weinstein, 72, is being re-tried on charges of rape and sexual assault, which originally led to a 23-year prison sentence. He has pleaded not guilty.

The original conviction was quashed on grounds that the trial court allowed testimony from women whose allegations were not directly tied to the charges, which the appeals court ruled deprived Weinstein of a fair trial.

Keep ReadingShow less
Charli XCX Leads 2025 Ivors Nominations Honouring British Songwriting

'Brat' known for its sharp lyricism and bold production

Getty

Charli XCX leads 2025 Ivors nominations honouring British songwriting

Charli XCX, Lola Young and RAYE are among the key artists nominated for the 2025 Ivor Novello Awards, which celebrate outstanding achievement in British and Irish songwriting and composing. The nominations, announced ahead of the ceremony on 22 May in London, highlight a strong showing of both established and emerging talent across various musical genres.

Charli XCX’s album Brat has been nominated for Best Album, marking a significant moment in her evolving career. The record, known for its sharp lyricism and bold production, is one of the year’s most talked-about releases. She is joined in the category by Lola Young, whose debut album This Wasn’t Meant for You Anyway also received a nomination. The project has been praised for its raw emotion and introspective songwriting.

Keep ReadingShow less
Quentin Tarantino's 'Once Upon a Time in Hollywood' sequel title revealed

The sequel, which will be directed by David Fincher and based on a script by Tarantino

Getty

Quentin Tarantino's 'Once Upon a Time in Hollywood' sequel title revealed

Fans of Quentin Tarantino’s Once Upon a Time in Hollywood are in for a surprise as the title for its highly anticipated sequel has reportedly been revealed. According to a recent interview with Michael B. Jordan, the sequel is set to be called The Continuing Adventures of Cliff Booth. The news has sparked excitement, and it's clear that Tarantino’s iconic character, played by Brad Pitt, will be at the centre of this follow-up film.

The sequel, which will be directed by David Fincher and based on a script by Tarantino, will see Pitt reprise his role as the rugged and enigmatic Cliff Booth. The storyline will reportedly take place around eight years after the events of the original film. This time, Booth is expected to transition into a new career as a Hollywood studio fixer, a role that aligns well with the character’s no-nonsense, tough-guy persona, which was showcased in the first film.

Keep ReadingShow less