Skip to content
Search

Latest Stories

Submit Guest Post

NHS appeals for urgent plasma donations from South Asian Covid-19 survivors

THE NHS has urged Covid-19 survivors of South Asian heritage to donate their plasma to help save lives in the fight against the deadly virus.

According to experts, people from a South Asian backgrounds were nearly twice as likely to have high-enough antibodies for life-saving treatment trials, compared with white people.


In an appeal issued on Friday (21), the NHS said antibody rich plasma was being sought urgently in view of a looming second wave of the pandemic.

Rekha Anand, a consultant haematologist with NHS Blood and Transplant (NHSBT), said she hoped to sustain the "fantastic response" so far from the Asian community.

"Covid-19 is attacking the Asian community more than the wider community and donating plasma could save a life," she added.

NHSBT said people of Asian heritage had been donating in strong numbers, at over 7 per cent of all plasma donors, and sought to highlight that plasma donation was simple procedure.

"Plasma donation is safe, clean and easy," said Dr Shruthi Narayan, a consultant in donor medicine (NHSBT). "It takes about 45 minutes and your body quickly replaces the plasma and the antibodies. Because your red blood cells are returned to you, you can carry on with your day as normal.”

Several reports have noted that people from South Asian communities faced a higher risk of becoming seriously ill due to Covid-19. Emerging evidence shows that the more seriously ill people become, the more antibodies they produce.

This seems to be borne out in statistics as NHSBT found that among first-time donors from an Asian background, 44.1 per cent (330 out of 749) had high enough antibodies for the trial, compared with 22.4 per cent (2,126 out of 9,509) of white donors.

"Some people may feel nervous about donating, particularly if they’ve had a tough time with coronavirus," said Dr Suhail Asghar, from NHSBT’s Clinical Support Team. "Our donation team will look after you, and people usually feel fantastic after donating, knowing they are doing something to help the community."

Plasma donor centres have been set up across all major towns and cities of the UK, especially those with a significant South Asian population, such as Birmingham, Bradford, Cambridge, Lancaster, Leicester, Liverpool, Stratford, Manchester, Oxford, and London’s West End.

"Plasma donation is a way to help those who are in need," Dr Naim Akhtar, a consultant in donor medicine (NHSBT). "By donating plasma, you could help someone to survive from Covid and spend more time with their family."

The NHS plasma donation campaign followed a government appeal earlier this week to people of South Asian origin to sign up for Covid-19 vaccine trials.

A targeted recruitment programme broadcast in Gujarati, Punjabi, Bengali and Urdu was among the measures deployed to reach out to various communities.

Add EasternEye As Your Trusted Source
preferred source on google news

More For You

Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

Getty Images

Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.