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Pernod Ricard'

Bottles of Pernod Ricard's brands are displayed at a bar during a photo opportunity, in Gurugram, India, November 26, 2024.

Reuters

India orders antitrust probe into Pernod Ricard

INDIA has ordered an antitrust probe into French spirits company Pernod Ricard over allegations that it struck exclusive deals with retailers to push its products over rival brands.

The company, whose brands include Absolut Vodka, Chivas Regal and Beefeater Gin, is accused of proposing financial assistance of about $22 million to retailers in 2021 through corporate guarantees.

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