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Asda

Asda is sacrificing short-term profits as it attempts to win back shoppers

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Asda posts near-£1bn loss following price investment drive

  • Asda's pre-tax loss widened to £989 million in 2025.
  • Price cuts and one-off costs weighed heavily on earnings.
  • The retailer continues to lose market share as its turnaround plan gathers pace.

Asda's efforts to rebuild its position in the UK supermarket sector came at a heavy cost in 2025, with the retailer reporting a pre-tax loss of £989 million as aggressive price cuts and costly operational challenges weighed on its finances.

The latest Asda financial results show the supermarket chain's losses widening from £599 million a year earlier, while total sales, including fuel, fell 3.4 per cent to £25.9 billion. The figures underline the scale of the challenge facing Britain's third-largest grocer as it seeks to regain customers lost to rivals including Tesco and Sainsbury's.

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