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National Trust moves to draw more young people to nature

Declining school outings raise fears that children are missing out on key experiences.

National Trust youth

Hilary McGrady speaks at the 2025 National Trust winter reception last Tuesday (25).

BRITISH Asian parents will have to step in and take their children to museums, galleries as well as green spaces and heritage sites – because they can no longer rely on schools to do so.

This is the only conclusion that can be drawn from a speech made last week by Hilary McGrady, director-general of the National Trust.


Speaking at the trust’s winter reception at the Young V&A in Bethnal Green, Lon­don, she recalled being taken as a 13-year-old on a school trip to see a fa­mous George Stubbs painting at Mount Stewart House, a National Trust property in Northern Ireland.

The monumental 12-ft-wide canvas, showing a horse being rubbed down, was painted in 1800 when Stubbs was 75, just six years before his death, and is consid­ered one of his late masterpieces.

National Trust youth The Ironbridge Gorge World Heritage Site in Shropshire

McGrady remembered how her imagi­nation was stirred by the painting: “First of all, I couldn’t figure out how anybody could have as big a house to be able to accommodate a painting of that size. It was genuinely awe inspiring. And, to this day, it is still my favourite painting.”

“But, of course, I was one of the privi­leged few to have a school visit,” she added. “School visits these days are not that common.”

Earlier in the day, she had visited the V&A in Kensington, where she was heart­ened to spot “a little crocodile of kids”.

National Trust youth Arcadia

“That’s not that common anymore, and it certainly cannot be taken for grant­ed,” she said. “More and more schools cannot afford those visits anymore, and, more importantly, institutions like ours cannot assume that they (the children) get their entry into our world through a school visit. There are so many barriers that are getting in the way of young peo­ple, in particular, engaging with what we are, whether that’s heritage, whether that’s outdoors.”

That does place the onus on British Asian parents to help their children be­come more familiar with the country’s history and culture through enjoyable visits to museums, galleries and National Trust properties. Nearly a hundred of these sites have strong Indian connec­tions, and seven hosted Diwali celebra­tions this year.

McGrady pointed out: “We know that 40 per cent of the UK do not have easy ac­cess to green quality public space, and that rises to 60 per cent in our inner cities, and that can’t be right. And we know that more and more kids, and particularly young people, young adults, have no access to green space. That’s affecting their mental health and their sense of well-being.

National Trust youth A beaver at the Holnicote Estate

“That is why the trust has been dou­bling down on how we can engage with this important community of people who need the things that we can offer, but we have to do it on their terms.”

She referred to the trust’s ‘Summer of Play’, a family friendly festival held at its properties. She also praised an initiative by three teenagers in Coventry who were so upset by the illegal felling in 2023 of the Sycamore Gap tree, which had stood be­side Hadrian’s Wall in Northumberland for over a century, that they started an experiment with saplings.

At Wicken Fen in Cambridgeshire, one of the UK’s oldest nature reserves, a rare moth that mimics the appearance of a wasp had become the 10,000th species of wildlife identified on the site.

McGrady said that, at a time when the trust was seeking to cut costs, it had been “brave” in taking on added responsibility for the 10 museums attached to the Iron­bridge Gorge in Shropshire. The Iron­bridge Gorge was designated a Unesco World Heritage Site in 1986. The famous Iron Bridge, a Grade I listed structure, will remain under the ownership of Telford and Wrekin Council and is cared for by English Heritage. McGrady showed guests a film made by the trust which re­vealed how beavers, introduced in 2020 to the Holnicote Estate in Shropshire, had had a beneficial effect. They had slowed down the flow of water in the River Aller, which “massively benefits the local farm­ing community”.

At the Shugborough Estate in Stafford­shire, the trust was creating Arcadia, the country’s first forest garden with 80,000 mutually dependent trees, shrubs, herbs, flowers and vegetables.

National Trust youth René Olivieri

The film also featured the restoration of Wightwick Manor in Wolverhampton, which is home to an internationally im­portant collection of pre-Raphaelite art and William Morris interiors.

The film concluded: “As William Mor­ris said, we are but trustees of those who come after us. That sense of guardianship has always been at the heart of what we do today as we face the challenges of a changing world.”

René Olivieri, the trust’s chairman, said: “The National Trust is really excited and very proud to be taking these (Iron­bridge Gorge) museums and the collec­tions within them into its care, becoming responsible for what is widely seen as the birthplace of the Industrial Revolution.”

Hambletonian by Stubbs

He went on: “We shouldn’t forget that the National Trust was born out of the Industrial Revolution. Octavia Hill found­ed it 130 years ago to deal with some of the collateral damage caused by the In­dustrial Revolution, much of which we’re living with.

“Today, we have a natural world in de­cline. We have a natural world increas­ingly removed from people’s daily lives. This year, we’ve revealed our new strate­gy. In the coming years, the National Trust intends to restore nature, which has been in decline for decades all across the UK, and we’re going to restore it, not just in the places that we look after.

“We’re going to end unequal access to nature, beauty and history. We will be­come much more active in places where most people live in cities and towns, and we’ll help them discover, restore and find meaning in the heritage and the nature on their doorstep. But most importantly of all, and this really is actually the bed­rock of our new strategy, we will work hard to inspire millions more to care for the world around them.

“David Attenborough reminds us all the time, at the end of the day, the health and resilience of our society, our civilisa­tion, depends on the health and resil­ience of our natural world.”

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Pokémon pop-up Natural History Museum

All profits from the pop-up and online sales support the Museum’s charitable mission

Luke Dyson

London's Natural History Museum to host Pokémon pop-up shop exploring 'Pokécology'

Highlights

  • Free, ticketed pop-up runs 26 January to 19 April at the Natural History Museum’s Cranbourne Boutique.
  • Exclusive Pikachu TCG Promo Card included with in-store purchases, launching at select UK retailers 30 January.
  • Products inspired by Museum’s iconic architecture and scientific illustrations, available in-store and online.
Pokémon fans in London can look forward to an immersive new experience as The Pokémon Company International teams up with the Natural History Museum for a special pop-up shop, running from Monday 26 January to Sunday 19 April 2026.
First announced in September 2025, the free, ticketed pop-up celebrates the theme of ‘Pokécology’, highlighting Pokémon’s interactions with the natural world and their diverse habitats.
Visitors who have secured tickets will explore themed merchandise and artwork inspired by the Museum’s iconic Hintze Hall and botanical ceiling panels, reimagined with Grass-type Pokémon such as Ivysaur and Victreebel.
Other designs draw from classic naturalist books and scientific illustrations, featuring Water- and Bug-type Pokémon, along with items celebrating Eevee’s evolutions.
The collection includes stationery, clothing, pins, bags, posters, gold-plated decorations, and Pikachu plushes.
Purchases made at the pop-up include the exclusive oversize Pikachu at the Museum Pokémon TCG Promo Card as a gift, with a limit of one per customer.
From Friday 30 January, the card will also be available at select UK retailers, though it will not be sold online. Many products will also launch online via the Natural History Museum shop from midday on 26 January 2026, while stocks last.
Selected items will become available on Pokémon Center UK in early February, with purchase limits applied to ensure fair access for fans.
All profits from the pop-up and online sales support the Museum’s charitable mission, including research by its 400 scientists working on solutions to the planetary emergency.
With this unique collaboration, Pokémon and the Natural History Museum offer fans a chance to combine their love of collectibles with environmental education and scientific inspiration.