A more flexible approach to immigration could bring electoral dividends for the UK’s top political parties, a new analysis showed, belying the conventional wisdom that tougher border control policies help them win over voters.
Research by the Institute for Public Policy Research (IPPR) suggests an open approach would attract many more swing voters than it would repel for Labour. For the Conservatives, on the other hand, a restrictive policy on immigration could alienate as many swing voters as it would attract.
The analysis, focused on swing voters, showed Labour could attract five per cent of the public by signalling a more open approach to immigration while such a policy could drive only two per cent of voters away from the party.
The Tories could also stand to benefit, although to a lesser extent, from a more liberal approach to border controls. The Conservatives would attract three per cent and repel two per cent with a more open policy.
In contrast, if Labour adopted a restrictive stance on immigration, it could attract just one per cent of the public, but alienate 11 per cent. For the Conservatives, a restrictive stance would not help electorally as it would attract just two per cent and repel an equal number.
The popular perception of immigration has changed in the past eight years - half of the public expresses positive views of migration now in comparison with one-third in 2014.
A large majority believe immigration supports economic recovery. Priorities of people have changed over the years as only nine per cent of the public believe immigration is a top priority on average in 2022 so far, compared to 44 per cent in 2015.
According to the research, the public now favours a well-managed immigration system which exercises compassion and recognises immigrants’ contribution to the country’s growth.
Most people with an opinion on the matter feel immigration levels should stay the same, the analysis has found.
Marley Morris, the IPPR’s associate director for migration, trade and communities, said the research found that public opinion on immigration has warmed “at a striking rate over recent years.”
“The transformation in public attitudes now provides an opportunity for a new consensus on immigration policy”, he said.
Britons supported reforms to better recognise the social and economic contributions made by immigrants, Morris noted.
More flexible approach to immigration could bring electoral dividends for UK’s political parties: Research
An IPPR analysis finds the public favours a well-managed immigration system which exercises compassion.
Anti-Racism protesters come out in support of refugees outside the Cladhan Hotel on September 13, 2025 in Falkirk, Scotland. (Photo by Jeff J Mitchell/Getty Images)