- Thursday, April 25, 2024
By: Radhakrishna N S
India’s media company NDTV’s digital arm NDTV Convergence on Friday (21) said that it has signed a five year agreement worth over Rs 3bn with the US based content recommendations engine Taboola. Shares of NDTV on India’s stock exchange BSE recorded an up-tick of 9.94 per cent to close at Rs 39.25 on Friday amid the news that the media firm signed a five year deal with Taboola, the world’s biggest content discovery platform. “The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crore for NDTV Convergence, making it one…
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