• Tuesday, September 27, 2022

INDIA

India’s multibillion pound skin lightening industry under fire

By: Eastern Eye Staff

Mirror, mirror on the wall – who is the fairest of them all? The one with the palest skin, of course. Or that’s the idea behind India‘s multibillion-dollar skin lightening industry, with a host of ‘fairness’ products appearing to offer dark-skinned Indians a lighter, fairer, better version of themselves. Now the industry has come under fire after a popular Bollywood actor lashed out at India‘s obsession with fair skin and highlighted a persistent bias against darker faces. “You have to stop buying into the idea that a particular shade is better than others,” Abhay Deol, an actor known for playing…

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