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Google launches Imagen 4 text-to-image model for free on AI Studio

The tool promises substantial improvements over its predecessor

Google

There are two new models: Imagen 4 and Imagen 4 Ultra

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Key points

  • Google rolls out Imagen 4, its advanced text-to-image model, for free on AI Studio
  • The offer is available for a limited time only
  • Two versions announced: Imagen 4 and Imagen 4 Ultra
  • Imagen 4 Ultra delivers higher accuracy at a higher price
  • Gemini integration is expected for paid users soon

Google debuts upgraded text-to-image tool

Google has launched Imagen 4, its latest text-to-image generation model, now available for free via AI Studio for a limited time. The tool promises substantial improvements over its predecessor, Imagen 3, especially in image quality and text generation accuracy.

According to Google’s announcement, there are two new models: Imagen 4 and Imagen 4 Ultra. Imagen 4 is optimised for general use cases and is priced at $0.04 per image when not using the free offer. Imagen 4 Ultra, the more advanced option, costs $0.06 per image and is designed to follow text prompts with greater precision.


At present, Imagen 4 is not available within Gemini, Google’s AI chatbot, but it is expected to roll out to paid users in the coming weeks.

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Smart glasses

Smart glasses with built-in cameras are facing scrutiny in the UK amid concerns about covert filming and women's privacy

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Women filmed without their knowledge: Why MPs want tighter rules for smart glasses

  • Ministers are examining restrictions on smart glasses in certain settings and the sale of devices to specific users.
  • MPs warn that some users are secretly filming women and sharing footage online to attract views and make money.
  • Campaigners say existing laws do not adequately address repeated harassment of different victims, while ministers acknowledge the technology's benefits for people with visual impairments.

The UK government is considering restrictions on smart glasses amid growing concerns that the devices are being used to secretly film women and share footage online without their consent.

Safeguarding minister Satvir Kaur told MPs that ministers were examining options to restrict the technology in certain settings and limit sales to specific users. The comments came during a parliamentary debate on smart glasses and violence against women and girls on Wednesday (4).

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