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Finding support for Social Anxiety

Finding support for Social Anxiety

Author Mita Mistry discusses her new self-help book

Everyone experiences anxiety at some point in their life and that feeling of worry, fear or deep unease can be crippling.


In some severe cases, it can lead to panic disorders, phobias and being unable to cope in social situations. Feeling socially anxious, in particular, is perfectly normal, but some suffer more severely than others, and it can negatively impact their lives in multiple ways. There has been a significant rise in feelings of social anxiety within young people.

That is why newly published book How to Understand and Deal with Social Anxiety by Mita Mistry is timely. The trained mindfulness-based cognitive therapist, columnist, and writer has used her expertise of social fears, personal experiences, and work helping others to deliver a detailed, easy-to-follow guide on everything you need to know about managing social anxiety.

She spoke to Eastern Eye about the helpful book, managing social anxiety, and stigma of mental health among south Asians.

What inspired your new book?  

Human connection inspired this book. In a time of social distancing, I realised how important social connections are for our mental health, physical wellbeing, and happiness. We need each other to survive and thrive. It reminded me of growing up socially anxious and made me feel for those who struggle every day (pandemic or not) to make connections because anxiety is stopping them. After researching the topic, I found that social anxiety is the third most common mental health issue globally and fast-growing among young people.

How much did lockdown and the pandemic inform your approach?

The pandemic has been a form of trauma on society. It amplified anxiety, and often, many don’t know they have an issue with social anxiety and, sadly, it goes untreated. But they are not alone, and it is possible to deal with struggles. And that’s where the book comes in.

Tell us about the book?  

The book is a friendly little guide that is accessible to all. Although it is rooted in science, anyone can pick it up. The first part helps readers understand social anxiety, so they can be self-aware and see if someone they know might have issues with it. It covers themes of belonging, shame, guilt, failure, and the importance of human connection. The second part shows readers how to deal with social anxiety, with easy-to-follow tips that encourage them to take action. Many of these are based on cognitive behavioural therapy (the recommended treatment option) and mindfulness, such as problem solving and exercises in breathing, confidence-boosting and motivation.

What was the experience of writing it?  

Researching the subject through studies and scientific papers was illuminating. I loved taking a potentially abstract idea and writing it in a friendly voice. I imagined sitting next to the reader and what I would say to someone who was struggling.

Lead inset How to Understand and Deal with Social Anxiety BookCover

Who are you hoping connects with this book?  

Anxiety is a very normal human experience, so I hope everyone who is interested in looking after their mental health and those who matter to them, will connect with this book. I hope those struggling with anxiety find hope, comfort, and remedies to make their days better. I hope south Asians find some positive help from this book, since we still face so many more barriers and taboos to access mental health support.

How would you define social anxiety?  

Social anxiety is the fear of being humiliated or embarrassed in front of people and how you might come across in a social situation. It’s normal for most people to feel anxious in social situations, whether it’s talking in front of a crowd, dating, job interview, or meeting new people. Social anxiety can also affect your daily functioning, relationships or career if left unchecked. It can further result in loneliness, which is linked to dementia, Alzheimer’s, and depression.

How important do you think a book like this is in the current climate?  

It is very important because mental health issues are on the rise and repercussions from the pandemic are still surfacing – people’s fear, anxiety levels, and previous traumas have been triggered and many struggle in silence. In an increasingly digitally engaged world, many feel isolated, lost, and afraid of what lies ahead. Social connections are essential right now for our health, resilience, and happiness.

What advice would you give those who suffer from social anxiety?

Know that you are not alone. Even the most confident people struggle with social fears. Most people fear rejection or not getting social approval. It’s just the way humans are hard-wired – but we need communities and tribes to survive, and help is out there. By taking even small proactive steps you can break the vicious cycle of anxiety to get your life back and experience more joy.

Is mental health still an ignored issue or are things changing?

There is more awareness. But a lot more work has to be done, so that everyone has access to the right support. For example, there are many mental health awareness campaigns, but we hardly talk about social anxiety. We live in a society where people mask their fears by hiding behind devices or avoiding social situations, which, subsequently, increase social anxiety. The huge stigma around mental health in the south Asian community still exists and that needs to change too. I hope my book is a positive step in the right direction.

Why should we pick up your new book How to Understand and Deal with Social Anxiety?  

This book informs, educates, offers help, and is full of uplifting words of hope. Nearly everyone would have encountered shaming experiences at some point in their life, which can leave a permanent mark on their self-esteem and make them fear rejection, avoid connections or social situations. But understanding this and learning how to deal with it is possible. It can also help those around you. Gifting this book might motivate and spark someone you love back to life.

How to Understand and Deal with Social Anxiety by Mita Mistry is published by Summersdale

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.