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Survey shows more Britons cutting back on everyday expenses

The survey, conducted among 3,000 UK consumers, found that 58 per cent believed the economy was worsening in the three months to February, up 15 percentage points from the previous quarter.

 Survey Reveals More Britons Reducing Everyday Spending

About 43 per cent of consumers said they were cutting back on everyday purchases, while more than a third reported increasing their savings as a precaution. (Photo: Getty Images)

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CONSUMERS in the UK are reducing spending on everyday items as confidence in the economy declines ahead of chancellor Rachel Reeves’s spring statement, according to a KPMG survey.

The survey, conducted among 3,000 UK consumers, found that 58 per cent believed the economy was worsening in the three months to February, up 15 percentage points from the previous quarter, The Guardian reported.


Despite most respondents feeling financially secure, concerns about the economy led to spending adjustments.

About 43 per cent of consumers said they were cutting back on everyday purchases, while more than a third reported increasing their savings as a precaution. Additionally, 29 per cent said they were postponing major purchases.

The UK economy has stagnated over the past six months, with a decline in business and consumer confidence.

Official data showed a 0.1 per cent contraction in January. The Office for Budget Responsibility is expected to lower its 2025 growth forecast in its upcoming report, The Guardian reported.

The survey also showed an increase in financial insecurity, rising from 21 per cent to 24 per cent.

Within that, 15 per cent of respondents said they were reducing discretionary spending to afford essentials, while 2 per cent reported taking on debt to cover bills.

Linda Ellett, head of consumer, retail and leisure at KPMG UK, said concerns about the economy were leading some households to reduce spending despite being financially stable.

She said: “Some may be taking this action as they prepare for higher costs, such as a new mortgage deal or the higher cost of travel. But other cautious consumers are certainly preparing for the potential impact on them from what they believe to be a worsening economy.

“This week’s spring statement needs to give people the confidence in the longer-term UK economic outlook.”

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cost of living crisis

A third pointed to concerns about already high or expected higher taxes following the autumn budget.

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5 things Brits are cutting back on to survive the cost of living crisis

Highlights

  • Over half of British households (52 per cent) have made spending cuts to cover basic costs.
  • Low-income families particularly affected, with 35 per cent cutting back on essentials
  • Consumer confidence continues to fall for the fifth consecutive month
The cost of living crisis shows no signs of letting up. According to Which?'s latest Consumer Insight Tracker, an estimated 14.8 million UK households have had to make financial adjustments in recent weeks—the highest level recorded in 2025. With Christmas approaching and winter heating bills looming, British families are making tough choices about what they can and cannot afford.


1) Raiding the savings pot

cost of living crisis Savings now required to cover any emergencies.iStock

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