Skip to content
Search

Latest Stories

Survey shows more Britons cutting back on everyday expenses

The survey, conducted among 3,000 UK consumers, found that 58 per cent believed the economy was worsening in the three months to February, up 15 percentage points from the previous quarter.

 Survey Reveals More Britons Reducing Everyday Spending

About 43 per cent of consumers said they were cutting back on everyday purchases, while more than a third reported increasing their savings as a precaution. (Photo: Getty Images)

Getty Images

CONSUMERS in the UK are reducing spending on everyday items as confidence in the economy declines ahead of chancellor Rachel Reeves’s spring statement, according to a KPMG survey.

The survey, conducted among 3,000 UK consumers, found that 58 per cent believed the economy was worsening in the three months to February, up 15 percentage points from the previous quarter, The Guardian reported.


Despite most respondents feeling financially secure, concerns about the economy led to spending adjustments.

About 43 per cent of consumers said they were cutting back on everyday purchases, while more than a third reported increasing their savings as a precaution. Additionally, 29 per cent said they were postponing major purchases.

The UK economy has stagnated over the past six months, with a decline in business and consumer confidence.

Official data showed a 0.1 per cent contraction in January. The Office for Budget Responsibility is expected to lower its 2025 growth forecast in its upcoming report, The Guardian reported.

The survey also showed an increase in financial insecurity, rising from 21 per cent to 24 per cent.

Within that, 15 per cent of respondents said they were reducing discretionary spending to afford essentials, while 2 per cent reported taking on debt to cover bills.

Linda Ellett, head of consumer, retail and leisure at KPMG UK, said concerns about the economy were leading some households to reduce spending despite being financially stable.

She said: “Some may be taking this action as they prepare for higher costs, such as a new mortgage deal or the higher cost of travel. But other cautious consumers are certainly preparing for the potential impact on them from what they believe to be a worsening economy.

“This week’s spring statement needs to give people the confidence in the longer-term UK economic outlook.”

More For You

John Xavier

In 2019, Xavier founded London Baron Limited, with Manavatty as its flagship product.

John Xavier

How John Xavier turned Kerala’s traditional arrack into Manavatty — a rising UK spirits brand

Highlights

  • Manavatty now available in over 250 off-licence shops across the UK and expanding to 20 countries.
  • Brand won bronze at London Spirits Competition 2025 and Spirit Bronze 2025 at International Wine and Spirit Competition.
  • Scottish National Party auctioned signed Manavatty bottles at Edinburgh for party fundraising.
When Scotland's first minister John Swinney signed a bottle of Manavatty at the Scottish National Party convention in Edinburgh on (November 15), it marked an extraordinary milestone for an entrepreneur who had resurrected a spirit banned in his native Indian state.
With Scotland's SNP elections approaching in 2026, the party selected Manavatty for their traditional fundraising auction, a recognition that few immigrant-founded brands achieve.

"It's a tradition for the SNP political party to keep a product at an auction and take the funds for party welfare," explains John Xavier, the man behind this unlikely success story.

John Xavier Manavatty was selected for SNP's traditional fundraising auctionJohn Xavier

Keep ReadingShow less