- Thursday, April 25, 2024
By: Radhakrishna N S
INDIAN business Soul Tree and a British firm Kingsland Drinks will jointly introduce a pair of wines in the UK this month.
The joint venture will result in the very first shipment of bulk wine from the south Asian country to Britain.
The two drink companies are set to launch a duo of wines, which will be available for the cheaper house wine market on Indian restaurant wine lists in the UK.
Comprising of Soul Tree Red and Soul Tree White, the pair of wines are designed to drink alongside Indian food.
The new beverages will be bottled, packed, and distributed from Kingsland Drinks in Greater Manchester.
They will join the brand’s existing products such as Sauvignon Blanc, Rosé, and Cabernet Sauvignon.
Ed Baker, managing director at Kingsland Drinks, said: “We believe there is a clear market opportunity for Indian wine, especially in the Indian restaurant sector.”
Adam Marshall, buying controller at Kingsland Drinks, told Retail Times: “The Soul Tree range represents the very first Indian wine in our portfolio and a fresh segment for the category; India is now officially on the map as a bulk wine producer, and we’re excited to lead the way by bringing Soul Tree wines in bulk directly to the UK on-trade.”
Alok Mathur, co-founder and director of Soul Tree wines, noted: “The collaboration builds on our existing varietal range and offers the opportunity to grow our footprint even more so in the UK.”
