A great number of filmmakers in India are eyeing a direct to digital release for their films as the ongoing Coronavirus pandemic wreaks havoc on the entertainment industry. It is indeed a difficult decision to make, but with zero hope of theatres reopening anytime soon, the makers seem to have no choice and hence, they are mulling over releasing their movies directly on digital platforms like never before.
The latest buzz suggests that the Amitabh Bachchan and Emraan Hashmi-starrer mystery thriller Chehre could skip a theatrical release and premiere directly on an OTT platform. Interestingly, Bachchan’s another film Gulabo Sitabo with acclaimed filmmaker Shoojit Sircar has also been confirmed for a direct digital premiere on Amazon Prime Video.
Talking about his production venture Chehre, producer Anand Pandit informs, “Given how the lockdown is panning out, a digital release for Chehre is being mulled.” The filmmaker added that he would wait until the first week of June before taking a final call on the issue.
Apart from Gulabo Sitabo, Nawazuddin Siddiqui’s much-delayed film Ghoomketu is also taking the digital route for its premiere. The movie is set to release on digital platform ZEE5 during the lockdown. It will premiere on 22nd May, 2020.
Buzz has it that almost a dozen Hindi films, which were slated to release in the first half of 2020, will now premiere directly on some or the other OTT platforms. Some of these films include Laxmmi Bomb, Gunjan Saxena: The Kargil Girl, Shershaah and Jhund are expected to release digitally.
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The announcement comes as entertainment companies increasingly explore how artificial intelligence can be integrated ZEE5
