India’s Union Minister for Information, Broadcasting and Sports, Youth Affairs Col. Rajyavardhan Rathore launched All India Radio’s Streaming Services on Amazon’s Alexa Smart Speakers on Friday (28).
Speaking on the occasion, Col. Rathore said that services like Amazon Alexa have eased the life of a person. Launching of All India Radio’s Streaming Services on Amazon’s Alexa platform would be a synergy of old and modern forms of communication. He also said that this initiative will benefit Indian diaspora around the world. Now anyone from any part of the world can listen to the programmes in All India Radio.
India’s public broadcasting agency Prasar Bharati's chairman, A Surya Prakash, CEO Dr Shashi Shekhar Vempati, principal Tech Business Development, Amazon Alexa (Asia) Rajiv Sawhney and other senior officials were also present at the event.
Surya Prakash informed that playlist of archival assets of All India Radio will also be made available in Alexa platform in the future.
Rajiv Sawhney said that voice is the future of communication with the devices around us. Voice is everywhere and already 390 million people around the world are using voice-based communication and this would almost triple to 1.83 billion people in the next three years.
Vividh Bharati and 14 other regional language streaming services of All India Radio will be streamed on Amazon Alexa. Archival assets of All India Radio will be made available in Amazon Alexa in near future.
All India Radio will get an additional platform for global and domestic audiences and will cover all the shadow areas of the terrestrial broadcasting in the regional, headquarters and metro cities in particular. Alexa would supplement All India Radio’s website and App.
