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Tributes paid to Citibond Travel's Alpa Shah

She tragically passed away on Sunday (15) after a courageous battle with cancer.

Tributes paid to Citibond Travel's Alpa Shah

Alpa Shah

TRIBUTES have been paid to Alpa Ashishbhai Shah, a tourism industry veteran, who passed away on Sunday (15) after a courageous battle with cancer.

Shah was Tour Team Leader at Citibond Travel, and was a respected travel professional who made significant contributions to the tourism industry.


Born in Mombasa, Shah began her career at Equatoria Travel, where she quickly established herself as a travel specialist. When Citibond Travel acquired Equatoria in 2006, she seamlessly transitioned to the new organisation, specialising in South and East African tours.

Throughout her career, she became renowned for her expertise and warm personality. She progressed from a Worldwide Tours Specialist to Tour Team Leader, earning respect and affection from colleagues and clients alike.

Diagnosed with cancer in 2019, she approached her illness with courage and determination, continuing to inspire those around her until her peaceful passing on 15 December, a statement said.

Hitesh Mehta, managing director of Citibond Travel, paid an emotional tribute, saying, "Alpa was diagnosed with cancer in 2019. True to her positive character, she fought the disease with incredible resolve and courage. She finally lost her battle and passed away peacefully yesterday afternoon. She touched the lives of many. This is a very sad time for Alpa’s family and her Citibond family. She was one of a kind and will be immensely missed by all of us.

"We are blessed to have had Alpa as part of our lives, and though we grieve her loss, we will always remember her with fondness and love. She will forever remain in our hearts. We pray for her family during this very difficult time."

She is survived by her husband and two daughters.

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