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Tracking apps and virtual gifts used in modern slavery targeting children, report finds

Rising living costs and AI-powered exploitation push referrals to 23,411 victims in 2025

Tracking apps and virtual gifts used in modern slavery targeting children, report finds

Traffickers now use AI scams, deepfakes, and fake identities to find and control victims more easily than before

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Highlights

  • UK nationals now represent 22 per cent of all modern slavery referrals.
  • AI and deepfakes help traffickers recruit and control victims.
  • Economic pressure creates conditions for exploitation to flourish.
Modern slavery cases in the UK have reached their highest level ever, with 23,411 possible victims reported to the Home Office in 2025.
This is a 20 per cent jump from the year before and the biggest number since the National Referral Mechanism started tracking cases in 2009.

Independent Anti-Slavery Commissioner Eleanor Lyons said the problem is now bigger than it has ever been.

The issue covers many types of abuse including people trafficking, forced labour, criminal exploitation and sexual exploitation.


British people made up more than one in five cases, with 5,110 referrals, followed by people from Eritrea and Vietnam.

A new report ordered by the Anti-Slavery Commissioner shows how criminals are using artificial intelligence and digital tools to find victims on a massive scale.

Traffickers now use AI-powered scams, deepfakes and fake identities to identify and control people more easily than before.

The report highlighted worrying new methods targeting children, including "debt bonding" where victims get virtual gifts like phone credit or video game money to make them feel they owe something back.

Another tactic called "remote mothering" involves criminals pretending to be caring parent-like figures who trick victims into installing tracking apps on their phones.

Lyons explained that criminals now work with greater secrecy and reach through online platforms.

"Rising living costs, debt and insecure work are creating conditions in which exploitation can take hold within daily life across sectors that millions rely on every day," she told The Independent.

Economic pressures mount

The report points to difficult economic conditions as a major reason behind the rising risks.

People struggling with money problems become easier targets for criminals, especially when staying afloat means taking unsafe or informal work.

Looking to the future, the research predicts that reproductive exploitation such as forced surrogacy will become more common because of falling birth rates and uncontrolled fertility markets.

Organ harvesting is also expected to grow as a form of modern slavery due to rising global demand for transplants and cross-border medical markets.

The commissioner asked for urgent government action including setting up a Cabinet-level committee, increasing money for specialist police units, and launching a national awareness campaign.

She also demanded that businesses face fines and prosecution if exploitation is found in their operations.

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Once a pioneer of online questions, Ask.com closes in the age of AI answers

Founded in 1996 and launched in 1997 as Ask Jeeves, the platform allowed users to ask full questions in natural language

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Once a pioneer of online questions, Ask.com closes in the age of AI answers

Highlights

  • Ask.com shut down on 1 May after nearly three decades.
  • Platform stopped developing own search technology in 2010.
  • Closure reflects consolidation in search dominated by major players.
Ask.com, one of the internet’s earliest and most recognisable search engines, has permanently closed its operations after nearly 30 years, marking the end of a platform that once defined how people explored the web.

Parent company IAC announced the shutdown in a statement on the platform’s website: “After 25 years of answering the world's questions, Ask.com officially closed on May 1.

Founded in 1996 and launched in 1997 as Ask Jeeves, the platform stood out for allowing users to type full questions in natural language, an idea that closely resembles today’s AI-powered search experiences.

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