Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
Made on a modest £665,000 (₹7 crore) budget, Tourist Family earned £9.3 million (₹98 crore) worldwide.
Directed by Abishan Jeevinth, the Tamil comedy-drama gained traction through strong word-of-mouth.
The film achieved a 1200% return on investment, the highest in Indian cinema for 2025.
Bollywood biggies like Chhaava and Sitaare Zameen Par recorded lower profit margins despite larger grosses.
A small Tamil film with no big promotions has quietly taken over 2025’s box office success story, not by being the highest grosser, but by delivering the highest profit. Tourist Family, a slice-of-life comedy directed by Abishan Jeevinth, became India’s most profitable film of the year with an unprecedented 1200% return on investment.
Released on 29 April 2025, Tourist Family was made on a modest budget of £665,000 (₹7 crore). With strong reviews and positive audience feedback, it surpassed all expectations, earning £9.3 million (₹98 crore) globally, £6.4 million (₹67 crore) of which came from domestic collections. In contrast, the year’s top-grossing film Chhaava, starring Vicky Kaushal, managed an 800% profit on a £8.5 million (₹89.6 crore) budget.
Regional films like Tourist Family outpacing big-budget Bollywood in profitsInstagram/millionoffl
How did Tourist Family achieve such high profitability?
Unlike typical commercial hits, Tourist Family relied on a grassroots-level build-up. The film earned £2.38 million (₹25 crore) in its first week, a respectable figure for a film with minimal marketing and no major stars. However, the second week saw an even stronger showing with £3 million (₹31.6 crore) added to its tally, fuelled purely by word-of-mouth.
Critics praised its grounded humour, family-centric storytelling, and authentic performances from leads M. Sasikumar, Simran, Mithun Jai Sankar, and Kamalesh Jagan. The film’s appeal to Tamil-speaking families and audiences looking for relatable, light-hearted content ensured sustained theatre footfalls.
What made Tourist Family more profitable than Chhaava and other blockbusters?
While Chhaava topped the box office in terms of total earnings with £83.4 million (₹885 crore) worldwide, its high production cost of £8.5 million (₹89.6 crore) meant its profit margin was lower. Akshay Kumar’s Housefull 5, despite earning £30.9 million (₹328 crore), struggled to break even due to a bloated budget. Similarly, Sikandar starring Salman Khan failed to deliver a strong profit.
Even Aamir Khan’s Sitaare Zameen Par, a mid-budget film made for £6 million (₹63 crore), clocked only a 300% profit despite a £26.8 million (₹284 crore) gross. In comparison, Tourist Family’s lean budget and sustained collections allowed it to quietly beat these high-profile films in sheer profitability.
How did regional films perform at the Indian box office in 2025?
If Tourist Family proved one thing, it’s that regional cinema, especially Tamil and Malayalam films, dominated profitability charts in 2025. Malayalam superstar Mohanlal’s Thudarum recorded a 720% profit margin. Tamil fantasy-action flick Dragon and Telugu crowd-pleaser Sankranthiki Vasthunam each secured around 300% profit.
These films, with modest budgets and focused storytelling, appealed to regional audiences and performed steadily without the pressure of pan-India expectations. Their success underscores the growing strength of non-Hindi cinema in India’s entertainment landscape.
Tourist Family’s success is not just a one-off anomaly; it signals a shift in what audiences value: content, relatability, and honesty over star power and spectacle. With changing viewing habits and increasing cinema literacy among the public, low-budget films with strong emotional cores are increasingly holding their own against Bollywood’s big-budget behemoths.
The 2025 box office has shown that profitability doesn’t always follow the loudest buzz or the biggest names. Sometimes, all it takes is a good story, smart budgeting, and genuine audience connection.
The actress defended her claim that acting demands more than desk jobs in a recent interview.
She said office workers can "chill out" during work hours, unlike film stars.
Fans and working professionals called her comments privileged and out of touch.
The backlash started after her appearance on Amazon Prime's Two Much with Kajol & Twinkle.
Critics pointed out the financial gap and support systems actors have compared to regular employees.
Kajol probably didn't expect this reaction when she sat down with Twinkle Khanna on Two Much. But her comments about actors working harder than people with 9-to-5 jobs have blown up, and not in a good way.
Fans slam Kajol after she says actors work harder than regular employees sparking online outrage Getty Images
The comments that started it all
Kajol was speaking out about her earlier comments on Two Much with Kajol & Twinkle on Amazon Prime, where she said actors work harder than most people. This time she was explaining why she thinks that.
She told The Hollywood Reporter India that her days are full of shoots, events, and very early flights. One day involved waking at 5 AM to catch a flight to Jaipur for a 3 PM event.
But it was her take on regular jobs that got people talking. She claimed desk workers don't need to be "100% present" and can take breaks, "chill out," and relax while working. She kept coming back to the unending scrutiny actors face like the feeling of always being watched or something as simple as how you cross your legs or who's snapping a picture in the background becomes a constant calculation. You have to be switched on, she insisted, all the time.
The internet, frankly, was having none of it. YouTube and Reddit exploded with responses. "For the kind of remuneration actors are paid, they shouldn't have a problem working 12 hours a day for 4 days a week," one user wrote. Another pointed out that films typically take 3-4 months to shoot, while regular jobs run year-round.
The responses got more pointed. "Vanity mein naps or massages bhi toh hum lete hain," a Reddit user commented, referencing the comfort of vanity vans. Someone else joked: "If you work poorly, you get fired. If you act poorly, you get a Filmfare award."
The bluntest response yet? "Respectfully, Kajol, shut up."
Nobody denies acting is demanding. Long hours, public pressure, and constant judgement are very real. But comparing it to regular employment ignores some major differences.
Most people work 12 months a year with two weeks' holiday if they're lucky. They don't have spot boys fetching drinks or vanity vans for rest breaks. One netizen nailed it: "A working parent's schedule is continuous, every single day, with no wrap-up party or off-season."
Online erupts as Kajol defends claim that acting demands more than everyday 9-to-5 workGetty Images
There's also the money. While her fee for a single film is probably more than most people earn in a year, she says that doesn’t make the work easy. Still, it does provide a comfort that regular employees don’t have. Kajol has not yet replied to the backlash.
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