A THANKSGIVING letter written to a cabinet minister by GFG Alliance boss Sanjeev Gupta over the sanction of loans has kicked up a fresh controversy in the UK’s Covid assistance scandal.
In 2020, Gupta wrote to Nadhim Zahawi, the business department minister at the time, and appreciated his “instrumental” role in helping Greensill Capital secure the 400 million loans, media reports said.
Greensill was the main backer of Gupta’s metals empire but the finance company collapsed last year and became the subject of an investigation by the Serious Fraud Office.
Zahawi was also invited to join a ‘small gathering’ organised at Liberty Steel’s plant at Rotherham to “mark the special moment”. The steel company is part of GFG.
“Since you were personally instrumental in getting the BBB’s approval for Greensill Capital to provide financial assistance under the [Covid business loan] programme, it would be very fitting if you could join us to mark this special moment that provides relief to thousands of workers,” Gupta is believed to have told Zahawi in the letter.
However, Zahawi, who is now the education secretary, denied the suggestion that he played a role in the sanctions of the loans. He said the letter was “little more than flattery”.
The loans were approved by the BBB (British Business Bank), a state-owned economic development bank.
A reply to a freedom of information request confirmed some sort of communication took place between Gupta and Zahawi, although it did not reveal the date.
“A text exchange or phone call between Sanjeev Gupta and Nadhim Zahawi took place at an unknown date” in relation to “Covid assistance”, The Times reported, referring to the freedom of information replay.
However, Zahawi’s spokesperson said the government was in no way involved in the sanction of the loans.
“The decision was taken independently by the British Business Bank, in accordance with their usual procedures,” the spokesperson said, according to The Times.
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The company is on course to install the screens in 1,000 buildings by the end of this year
30secondsgroup
Camera billboards track residents' reaction to adverts in UK apartment blocks
Dec 09, 2025
Highlights
- 30Seconds Group plans to install camera-equipped billboards in 1,000 buildings by end of 2025.
- RMG has installed screens in 126 developments housing 50,000 people.
- Civil liberties group Big Brother Watch calls the technology "creepy as hell".
Digital billboards fitted with cameras to monitor residents' responses to advertisements have been installed in hundreds of apartment blocks across the UK, prompting privacy concerns from civil liberties campaigners and residents.
The supplier, 30Seconds Group, has installed the electronic noticeboards all equipped with cameras in communal areas, telling potential advertisers the devices can track "occupant engagement" from residents who form a "captive audience" while waiting for lifts.
The company is on course to install the screens in 1,000 buildings by the end of this year, with plans to reach 2,000 sites by the end of the next year. The devices are currently operational in commercial and residential buildings across 20 UK cities.
Jesse Liu, managing director of 30Seconds Group, explained to tech news site Business Cloud "Our strongest selling point is that we know who our audience is. All our displays are integrated with cameras so we can get the demographic data and also track the occupant engagement."
The Residential Management Group (RMG), owned by Places for People, in a statement to The Guardian confirmed it had installed the billboards in 126 developments housing 50,000 people. However, the company insists cameras in its buildings are not activated.
Residents push back
Conor Nocher, 32, who lives in Colindale, north-west London, complained that part of his £209 monthly service charge funds the devices showing unwanted advertisements. Installation costs of £800 and annual running costs of £2.60 per resident are covered by service charges, according to emails from RMG.
"Allowing crypto companies and alcohol and gambling to advertise within residential properties seems absurd and really inappropriate," Nocher told The Guardian. "There's no ability to opt out. You're stuck with it."
Images shared online show the billboards displaying promotions for drinks companies, lottery syndicates, non-fungible tokens, and cage fighting events.
An RMG associate director confirmed in an email to Nocher that "residents were not formally consulted, nor is there a requirement for us to do so in this case". The company said only building owners were consulted.
Jake Hurfurt from Big Brother Watch described the noticeboards as "creepy as hell", adding "Billboards equipped with demographic scanning tech have no place in people's homes. They are the height of surveillance capitalism."
A Places for People spokesperson defended the screens, stating their "primary purpose is to function as digital noticeboards, providing real-time updates in a cost-effective and environmentally responsible way". The London Fire Brigade reportedly praised the screens as useful for quickly disseminating information.
Last year, RMG removed two digital billboards from the Grade II*-listed Park Hill flats in Sheffield following resident objections about the screens being visually "out of keeping" with the building's design and concerns over cameras.
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