Actor Purvi Parmar talks about her journey and diversity in UK
By Pramod ThomasJun 01, 2024
REPRESENTATION of minority artists in the UK theatre scene has been increasing, but there is still room for improvement, said British Asian actor Purvi Parmar.
Parmar, who has been part of the theatre scene for the past decade, stated that there needs to be greater exposure of theatre in the south Asian community, as not many consider it a valid career path. Parmar plays Olivia in the upcoming play, Twelfth Night.
A bold new rendition of William Shakespeare’s timeless comedy will be playing at Shakespeare North Playhouse in Prescot from next Friday (7). The team behind the play describe it as a “raucous celebration of unrequited love and mistaken identities, set against the backdrop of the music scene”. Parmar stars alongside TV legend Les Dennis, who will play Malvolio in the show.
“Minority representation in the UK art scene is so much better now than it was when I was younger. But I feel there needs to be more representation, and I want to be part of that,” Parmar told Eastern Eye.
“When I was younger, I never saw people who looked like me on stage and very rarely on screen as well. I remember the first time I saw Goodness Gracious Me with a majority Asian cast, thinking it is possible and we can do this and I want to be part of that,” she added.
Parmar revealed that her parents helped her embrace her love of the arts. “When I was younger, my parents wanted me to be involved in all sorts of extracurricular activities. I played sport, went to dance classes, and did music classes. I enjoyed dance, music, and singing. I think I was six when I first went to dance school, where I took ballet, tap, and modern dance classes,” she said.
“During this time, I discovered my love for dancing, and performing. From there, my passion grew, and I began exploring music and singing when I was about 10. This quickly evolved into a pursuit where I could combine all these interests – dancing, acting, and singing.”
She added, “My parents found a local amateur drama group. I used to go there on Fridays and Saturdays and participate in drama classes. I went to a drama group in Moseley and also went to a drama group in Oldham called Oldham Theatre Workshop. From there, I really found a love for it. From 12 years onwards, I was fully into it. When I graduated from high school, I decided I wanted to train as an actor. I wanted to do drama or musical theatre courses. For any sort of performance degree, you must go through an audition process. Eventually, I got admission at Pace University School of Performing Arts, NYC.”
Parmar finished her studies in 2011 and started working in the US after that. She returned to the UK in 2015 and has since been involved in TV, radio, theatre, and voice-over work. Her past theatre works include The Book Thief, Cinderella, Around the World in 80 Days, Alice in Wonderland, and The Jungle Book. Additionally, she has been involved in radio shows such as The Beatboxer, Trust, and Bat Girls (BBC Radio 4).
Parmar revealed that it took two months for her to land the role in Twelfth Night, starting from the audition. Now, she is rehearsing for the show and preparing to bring her character to life. “Olivia is a famous singer, and the play takes place during festival season. We follow Olivia and another artist called Orsino as they navigate the festival circuit. Olivia, being a famous singer, has everything at her beck and call. No one ever says no to her; she gets whatever she wants until she meets a servant for Orsino, who is the first person to say no to her. The play explores how Olivia deals with that and what she does in response,” she detailed her role in the show.
Purvi Parmar
“I auditioned for it. The first round of auditions was a big group audition where we did a bit of everything: dancing, text work, and a music workshop that involved singing and playing instruments. After that, I had a callback, where they called me in for a specific role.
I did some singing and worked on a scene from the show, and that’s how I ended up with the role.” When asked about the experience of working with Dennis, the young artist said it was a great learning experience. “It’s always great when you work with people who have big names. You’re always slightly nervous because they have such amazing industry experience and have been around for so long. But Les is fantastic. He is a lovely person to work with,” she said.
“Les and I have a couple of scenes together because, in our version of the story, I’m the singer, and he plays my tour manager. So, we have a close relationship in the play. It’s been lovely because we have had to chat about our characters’ relationship, backstories, and all of that. Working with Les, who has such a wealth of experience in the industry, is fantastic.”
“It is great to be able to bounce ideas off him and benefit from his extensive knowledge and experience. It’s fantastic to learn from everything he’s done throughout his career,” she added.
Joining Dennis and Parmar will be Louise Haggerty, Tom Sturgess, Reuben Johnson, Jack Brown, Georgia Frost, and Kate James. A joint production by Not Too Tame and Shakespeare North Playhouse, the play is directed by Jimmy Fairhurst, who has given this classic comedy a contemporary revamp with a dose of riffs, ruffs, and riotous partying.
According to Parmar, the contemporary adaptation of the play is unique in many ways. She said, “I think what is unique about this show is that it has so many elements. When people hear ‘Shakespeare,’ they often think it is not for them – they won’t understand it, or it’s too stuffy and inaccessible. But with our version of Twelfth Night, we have really brought it up to date by setting it within the music industry.”
“Everyone has some experience with the music industry, whether as a fan of a certain artist or simply by listening to music regularly. We’ve incorporated elements that are very accessible to people. We all speak in our own accents – I’m from Manchester, so I don’t have a posh southern accent. Audience members from the north will hear people who sound like them on stage, which is brilliant and makes the play much more accessible. It is raucous, fun, and a good time that we’re bringing to the stage,” she said.
A deep love for writing from a young age meant it was almost inevitable that AA Chaudhuri would one day return to her first passion.
After excelling as a junior tennis player and forging a successful career in law, she reconnected with the magical worlds of storytelling by writing her own books. That creative drive has since taken her on a successful journey as a crime thriller author, with critically acclaimed novels packed with twists and turns.
With a Kolkata-born father, she is proud of her Indian heritage and includes it in her books wherever possible. She will follow up titles such as The Scribe, She’s Mine, The Loyal Friend and The Final Party with The School Gates, which will be published next Thursday (5). It centres on the mysterious murder of a single mother hiding dark secrets. As with her earlier work, nothing is quite as it seems in this twist-filled tale.
Eastern Eye caught up with the acclaimed British author to discuss her writing journey, her recent novel Under Her Roof, upcoming book The School Gates, sources of inspiration, and advice for aspiring writers.
Her book ' Under Her Root'Facebook/ AA Chaudhuri
What led you towards the crime genre?
I fell in love with the crime genre when I picked up my first John Grisham novel in my mid-teens. I love the intrigue, suspense, twists and turns that keep the reader guessing and turning the pages. It is a genre that challenges both reader and writer – one that reflects society at a given time, and human nature at its darkest. As fallible beings, we are all susceptible to that darker side, and I think this relatability is what makes it such a compelling genre.
How would you describe your journey as a writer so far?
Tough and rewarding. I started writing in 2010, but it took me five years to get my agent, Annette Crossland, and another three to land my first publisher. That was despite writing a book a year for eight years, refining them until I knew them by heart, and almost giving up hope they would ever see the light of day. I faced a lot of rejection, came close to offers from big publishers, and shed more than a few tears. But I kept going, always hopeful that I would get my break.
Tell us more about that inspiring journey.
My story is no different to thousands of others. Writing is a tough, competitive and highly subjective business. You need a thick skin to cope with rejection. When my Kramer and Carver legal thrillers were finally published in 2019, nine years after I started writing, it was a great feeling to know my work was out there.
Then in February 2021, I signed a deal for two psychological thrillers with Hera Books. The first of those – She’s Mine – was something of a breakthrough, even though it took three years to get picked up.
Her book 'The School Gates'Facebook/ AA Chaudhuri
Now you are firmly established.
Having struggled for so long, it feels surreal that my seventh book will be published in June, and that I have appeared at several major crime fiction festivals in the last couple of years, including on the main stage at Harrogate. That was something I could only dream of when I started.
Your last book, Under Her Roof, received great reviews. What inspired it?
One of the things that makes psychological thrillers so compelling is their focus on ordinary people in familiar situations that suddenly take a dark turn. The landlord-tenant dynamic is a classic example, but one that has not been explored much. It struck me as a relationship that could become particularly sinister, as each party often knows very little about the other’s background or intentions.
Tell us more about that.
I wanted to combine that with the idea of Big Brother watching us – the way we expose our lives on social media, often to complete strangers. That makes us vulnerable and potentially the target of stalkers, which terrifies me, and I’m sure many others.
I thought it would be intriguing to explore that theme through a landlord-tenant relationship, with all the claustrophobia, helplessness and fear that can come with it.
Tell us about your forthcoming book, The School Gates.
The School Gates centres on the murder of single mother Lola Martinez, whose body is found on a riverbank the morning after a school Christmas social.
Suspicion falls on her group of mum friends, but it soon becomes clear someone from Lola’s past may also have had motive. Meanwhile, a friend she confides in online may hold the key. The story unfolds through the eyes of the investigating officer and Lola herself, via flashbacks that trace events from when her son first joined the school up to her death.
Like all my books, it is dark and twisty, with plenty of shocks – including a big final twist.
Who do you hope will connect with this book?
Anyone familiar with the school gates setting – the cliques, gossip, pushy characters and rivalries between parents – will definitely relate.
What is your favourite part of the book?
I love the gossip and intrigue between the parents. And the concluding chapters – where everything comes together – are my favourite, especially the final twist.
How do you feel ahead of a book release?
Excited and nervous.
What inspires you as a writer?
Society and human nature, especially the circumstances that can drive people to do terrible things. Things are rarely black and white. What kind of books do you enjoy reading, and do you have a favourite? I enjoy dark psychological thrillers. Gone Girl is a favourite – it starts with such an ordinary premise (a marriage gone wrong), but takes it to such deliciously dark extremes.
What makes for a great crime novel, in your view?
A gripping plot, strong characterisation and punchy prose are essential. The reader should be kept guessing with enough twists, turns and red herrings.
What advice would you give to aspiring writers?
Write because it makes you happy. Rejection is inevitable, so you have to love the process and believe in yourself. Focus on your craft and write what feels natural – readers will see through anything too contrived. Read widely; you can learn so much from other writers. Be active on social media – it helps build connections in the writing community and gets your name out there.
Why do you love being a writer?
I love letting my imagination run wild and getting lost in the worlds and characters I create. Writing is cathartic – an escape from everyday stress – and there is no better feeling than entertaining readers and transporting them somewhere else.
Finally, why should readers pick up your new novel?
Because it is full of suspense, characters who you will love to hate, and twists that will blindside you.
The School Gates, in paperback, will be published next Thursday (5)
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The image shows a stencilled lighthouse on a plain beige wall
A new artwork by Banksy has been unveiled on the artist’s official Instagram account, but the exact location of the piece remains undisclosed.
The image shows a stencilled lighthouse on a plain beige wall, accompanied by the phrase: “I want to be what you saw in me.” The piece features a cleverly drawn false shadow from a nearby bollard, creating the visual effect that the lighthouse is formed by the silhouette of the street furniture.
Despite the post, Banksy has not provided any indication of where the artwork is located. A second photograph shared on Instagram shows two people walking dogs near the piece, though it does not offer significant clues about the setting.
Speculation online has suggested that the street could be somewhere in Marseille, France, but this has not been confirmed. Another version of the image circulating online shows a blurred figure on a scooter passing the wall, which also features a tag that reads "Yaze". The same name is used by Canadian graffiti artist Marco The Polo, who has referred to Banksy as a source of inspiration.
Banksy, who has maintained anonymity throughout his career, typically confirms the authenticity of his work via his verified Instagram account. Many of his previous artworks have tackled political and social themes, including immigration, conflict, and homelessness.
In December 2024, Banksy posted another piece showing a Madonna and child, incorporating a wall fixture that resembled a bullet wound in the figure’s chest. Last summer, he also released a series featuring animals across different locations in London, though their meaning was not explicitly stated.
The new lighthouse piece has sparked widespread interest, but until its physical location is confirmed, it remains one of Banksy’s more mysterious contributions.
Bollywood legend Raj Kapoor is best remembered for his brilliant films, beautiful music and timeless cinematic legacy, which includes a famous family of stars.
His impressive body of work, which entertained generations – including Barsaat, Awaara, Shree 420, Chori Chori, Sangam, Mera Naam Joker, Bobby, Prem Rog and Satyam Shivam Sundaram – is widely known. But beyond the many milestones, impact and his larger-than-life persona, there are rare facts about Kapoor that make him even more fascinating.
Born on December 14, 1924, he passed away on June 2, 1988, aged 63. Eastern Eye marks his death anniversary this week by taking a deeper dive into his life and revealing 20 things you may not know about him.
Name: The superstar’s birth name was Ranbir Raj Kapoor. The name ‘Raj’ was also given as the middle name to all his brothers. His grandson, actor Ranbir Kapoor, is named after him.
Bari-DadiFacebook/ Society
Debut: Kapoor made his debut as a child artiste in Inquilab (1935) before taking on a lead role in Neel Kamal (1947). However, his first appearance on screen was in a lesser-known Bengali film, BariDadi, as a very young child.
Beginning: Unlike star kids today, Kapoor did not receive any special privileges. The son of legendary actor Prithviraj Kapoor started at the bottom – sweeping studio floors and working as a clapper boy.
Kapoor discovered several leading talentsDigital Studio India
Young sensation: Did you know that Kapoor was only 24 when he founded his iconic production banner RK Films in 1948? That same year, he also produced, directed and starred in Aag.
Discovery: Kapoor discovered several leading talents, including launching teenage sensation Dimple Kapadia in Bobby (1973). Actress Nimmi was also discovered by him – she was visiting a shoot when Kapoor offered her a role in his 1949 hit Barsaat, which she accepted.
Raj Kapoor ANI
Music: Shankar–Jaikishan, who delivered some of Bollywood’s greatest soundtracks – including Awaara, Shree 420, Chori Chori, Yahudi, Junglee, Professor, Janwaar and Brahmachari – were working in Kapoor’s father’s theatre company when he gave them their first film break, composing for Barsaat.
Nargis and Raj Kapoor in BarsaatFilmiGeek
Record-breaker: At just 25, Kapoor’s 1949 production Barsaat became the highest-grossing Hindi film of its time. Soon after, while he was still in his 20s, he built his own film studio.
Inspiration: Charlie Chaplin had a profound influence on Kapoor. The Indian actor was moved to tears when he finally met his idol.
Poet: Renowned lyricist Shailendra, who wrote evergreen songs such as Awaara Hoon (Awaara), Mera Joota Hai Japani (Shree 420), Ajeeb Dastan Hai Yeh (Dil Apna Aur Preet Parai), Dost Dost Na Raha (Sangam) and Aaj Phir Jeene Ki Tamanna Hai (Guide), was first spotted by Kapoor at a poetry gathering. He offered him the chance to write for films.
Near miss: Kapoor’s 1951 classic Awaara broke box-office records and took Hindi cinema global, but he almost didn’t produce, direct and star in it. Writer Khwaja Ahmad Abbas had initially offered the story to Mehboob Khan, but withdrew it after objecting to his casting choices (Ashok Kumar and Dilip Kumar as father and son). He later handed the story to Kapoor, starting a dream partnership that included Shree 420 (1955), Jagte Raho (1956) and Bobby (1973).
Pathbreaker: Kapoor used striking locations in his films, but with Sangam (1964), he pioneered the trend of shooting across international sites – including London, France and Switzerland – setting a precedent for other producers.
Fight: At the premiere of Sangam, a heated argument broke out between Kapoor and writer Inder Raj Anand. Anand reportedly slapped Kapoor. Kapoor retaliated by having him banned from Bollywood, resulting in Anand losing 18 film projects, and subsequently suffering a heart attack. The two later reconciled.
Few realise his brothers-in-law included actors Prem Nath and Prem Chopra Bollywoodshaadis
Relations: Most fans know of Kapoor’s famous family members across generations – including Shammi, Shashi, Rishi, Kareena, Karisma and Ranbir Kapoor. But few realise his brothers-in-law included actors Prem Nath and Prem Chopra.
All-rounder: Affectionately called “the great showman”, Kapoor was best known as an actor, director and producer. But he was also a skilled musician and contributed creative ideas for the songs in his films. He was a respected film editor too.
Hidden gem: While Kapoor is best known for classics he starred in or directed, he also produced Boot Polish (1954), regarded as one of the finest children’s films ever made in Bollywood. It won multiple awards and remains a hidden gem in his body of work.
Raj Kapoor and Nargis during movie shootBollywoodshaadis
Heartbreak: The affair between Kapoor and Nargis is well known. After she married Sunil Dutt, Kapoor was reportedly so heartbroken that he burned himself with cigarettes, drank heavily and cried for days.
Other affair: Few know about Kapoor’s extra-marital relationship with actress Vyjayanthimala. Rishi Kapoor revealed that his mother temporarily moved into a hotel with their children and gave Kapoor an ultimatum to end the affair, which he did.
Failure:Mera Naam Joker (1970) is now seen as an all-time classic, but it was a commercial disaster on release and nearly bankrupted Kapoor. He bounced back with the low-budget Bobby (1973), which became a massive hit.
Cooking: Away from films, Kapoor had a passion for cooking – it was how he relaxed. Though he loved simple home-cooked meals, the self-confessed foodie also knew fine dining well and regularly hosted lavish dinner parties.
Friendship: After the record-breaking success of Andaz (1949), Kapoor and Dilip Kumar never acted together again, leading many to assume they were rivals. In fact, they shared a deep friendship and were both born in Peshawar. Kapoor even offered Kumar a lead role in Sangam (1964), letting him choose between the two parts. Kumar was devastated by Kapoor’s death and was by his side in hospital during his final days.
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Sundaram Tagore with Sebastião Salgado in Venice (2015)
When film director Danny Boyle saw Sebastião Salgado’s photograph of Churchgate Station in Bombay (now Mumbai), he knew this was where he would end Slumdog Millionaire with the rousing Jai Ho dance sequence, writes Amit Roy.
This was revealed to Eastern Eye by Sundaram Tagore, who owns art galleries in New York and Singapore and is about to open one in London (he is moving from the previous smaller venue in Cromwell Place).
Tagore, who has flown in from New York to attend Eastern Eye’s Arts, Culture & Theatre Awards (ACTA) on Friday (23), last week participated in a photography exhibition called Photo London at Somerset House.
Now in its 10th year, “the UK’s leading photography fair” said that Photo London 2025 was “dedicated to the past, present, and future of photography”.
Salgado’s iconic 1995 photograph of Churchgate Station in Bombaygetty images
Tagore had a booth where he showcased work by several celebrated photographers, including three – Salgado, Steve McCurry and Karen Knorr – all of whom have drawn inspiration from India.
The work of the Brazilian-born Salgado has been described by Andrei Netto of The Guardian as an “instantly recognisable combination of black-and-white composition and dramatic lighting”.
“He’s a world-renowned photographer who has a deep relationship with India,” said Tagore, standing in front of Salgado’s famous photograph of Churchgate railway station in Mumbai (previously Bombay).
The photograph was taken by Salgado in 1995 (when Bombay was renamed Mumbai) as part of a decade-long series on the subject of “migration”, said Tagore, who explained the circumstances in which the picture was taken.
“When he got to the station, he knew he wanted a vantage point higher up,” said Tagore. “Then he was told he’d need to go to an office to get clearance (because everything in India is bureaucratic). He was looking around, thinking ‘Where can I take a photograph of Churchgate?’ Just then he saw this scene and, without waiting for official clearance, just snapped the picture. And in the migration context, if you look carefully at the picture, only two people are static. There is this man who appears to be looking across the crowd to a woman sitting down.”
MF Husain in his Bombay studio (1993); Karen Knorr with her works shown at Photo Londongetty images
Tagore said Boyle happened to come across the picture when he was shooting Slumdog Millionaire in 2007, with Dev Patel and Freida Pinto in the lead roles. Boyle is reported to have said, “This is where I will end the film.”
Tagore added, “This is where the Jai Ho dance scene takes place. That was the inspiration. It was all a bit accidental.”
In his booth, Tagore had also included photographs by McCurry, who is just as famous for his images captured in India.
He caught a boy running down a lane in Jodhpur in 2007. On a taxi journey between Jodhpur and Jaisalmer in 1983, he captured a group of women caught in a sudden sandstorm. He photographed the painter MF Husain in his Bombay studio in 1993. And, in China, in 2004 he took a photograph of Shaolin monks in training in the city of Zhengzhou.
The Opium Smoker, Chitrasala, Bundi (2017) by Knorr and Steve McCurry’s photograph of women caught in a sand storm in Rajasthan in 1983getty images
Present alongside Tagore was photographer Karen Knorr, who talked to Eastern Eye about her striking images – she takes pictures of lions, tigers, peacocks, horses, deer, elephants, cheetahs and swans, for example, and inserts them into photographs taken separately of ornate rooms in palaces and forts in Rajasthan.
She is a German-born American photographer, “the product of a photojournalist mum and a father, who was an editor of a Stars and Stripes American paper in Frankfurt am Main, where I was born”.
She grew up in Puerto Rico and now lives in London.
Her website says that her “photography explores cultural heritage and its ideological underpinnings. Questions concerning post-colonialism and its relationship to aesthetics have permeated her photographic work since the 1980s. Her acclaimed work, India Song, researched the stories and myths of India, photographing animals and placing them in temples and palaces across heritage sites in India. In 2024 Sundaram Tagore Gallery held a solo exhibition of her work, Karen Knorr: Intersections.”
Works shown at Photo London included The Opium Smoker, Chitrasala, taken in Bundi in 2017.
Standing in front of two of her photographs – one called The Transgressor, taken at Takhat Vilas in Jodhpur in 2022, and another titled A Moment of Solitude at Amer Fort in 2021 – she spoke about how India had changed her life.
A British photographer called Anna Fox introduced Knorr to Abhishek Poddar, head of the Museum of Art in Bangalore (now Bengaluru).
She remembered: “He picked up the phone and said, ‘Why don’t you come to India?’ And I said, ‘Why not?’”
getty images
There have been numerous trips to India since her first visit – a “very long road trip across Rajasthan”.
“I immersed myself in India. I would revisit places I had visited before. I am very interested in how time changes a building. I just sort of fell in love with the country. Its hybridity is what really interested me, this idea that architecture could be there for diversity, reconciliation, different cultures coming together. I read most of William Dalrymple’s books and his very critical and alternative history of India that didn’t glorify the British empire. Some of the spaces are older than British rule. What interested me were the Muslim inflections in the buildings. I read the Mahabharat and the Ramayan, everything from (American Indologist) Wendy Doniger to Dalrymple.”
As for the animals inserted into her pictures, she said: “I found the animals were as important as the cultural heritage. I use them as transgressors and disrupters. They are not supposed to be there. I didn’t photograph the animals in situ. That would never work. The animals would move. So, I became a wildlife photographer. Often, I wouldn’t know which animal goes where. I would work on that in London. The animal chosen has to work within the space. It’s about designing an effective image.”
Perhaps the biggest Bollywood celebration this year is the 50th anniversary of the iconic film Sholay, which smashed box-office records when it was released in 1975.
But what most Hindi cinema fans may not realise is that another film released that same year (technically) made a bigger profit – with a much higher return on investment. In that regard, it remains perhaps the most profitable Bollywood movie in history.
Hindu devotional drama worked miracles at the box office IMDb
That micro-budget film, Jai Santoshi Maa, achieved something so miraculous it has never been replicated. The second-highest box-office grosser of 1975, it earned more than all-time classics released that year, including Deewaar, Dharmatma and Chupke Chupke – all led by superstars. Despite having no big stars, no lavish sets, minimal marketing and being made on a shoestring budget, the Hindu devotional drama worked miracles at the box office after its release on May 30, 1975.
Eastern Eye marks the landmark film’s 50th anniversary by revisiting its remarkable story and impact, one largely forgotten over time.
The film was written with its limitations in mind, using minimal sets and focusing on emotion IMDb
Struggling actor Vijay Sharma made the leap to directing with this deeply religious drama. At a time when Bollywood was dominated by action films headlined by big stars, he secured only a modest budget – thought to be around `500,000 (£5,000) – from low-profile producer Satram Rohra.
With such limited funds, there was no scope for elaborate sets, special effects, a large cast or any major names. Kanan Kaushal, previously seen in minor supporting roles, was cast in the lead. Anita Guha, who had some success in the 1950s but was mostly inactive by the 1970s, was brought in for a guest appearance as the divine title character.
With such limited funds, there was no scope for elaborate sets, special effects, a large cast or any major names Scroll.in
Bharat Bhushan, once a major star in the 1950s and early 60s but by then largely forgotten, took on a role out of necessity. Trilok Kapoor – younger brother of Prithviraj Kapoor and uncle to Shammi, Raj and Shashi – was also struggling for work and joined the cast.
What the film lacked in glamour, it made up for with a powerful, spiritually resonant soundtrack. Composer C Arjun and lyricist Kavi Pradeep, both relatively obscure at the time, delivered career-best work despite budget constraints.
Unable to afford Lata Mangeshkar or Asha Bhosle, they turned to their lesser-known sister, Usha Mangeshkar. They did, however, manage to get Manna Dey and Mahendra Kapoor to sing one song each. The film was written with its limitations in mind, using minimal sets and focusing on emotion.
The film became a case study in how faith can fuel fandomIMDb
The story followed a pious woman who remains devoted to the goddess Santoshi Maa despite enduring severe hardship, poverty and abuse from her in-laws. Her unwavering faith is ultimately rewarded when the goddess intervenes to restore justice and peace.
When the film was ready to be released, no major distributor would take it. A smaller company finally agreed to give it a limited release, and then something extraordinary happened. It's simple storytelling, emotional arc and devotional songs struck a deep chord with audiences. Unlike the more extravagant mythological films of earlier decades, Jai Santoshi Maa was intimate, emotional and spiritual.
It felt less like watching a film and more like experiencing a prayer. What the film lacked in advertising, it made up for with astonishing word of mouth. Its appeal extended beyond the religious – the emotional story of a woman’s resilience resonated especially with female viewers.
Songs like Main To Aarti Utaru Re Santoshi Mata Ki had entire theatres singing along. While wealthier audiences flocked to watch star-studded blockbusters, grassroots viewers embraced everything about this modest devotional film, especially its message of hope.
Cinema halls screening the movie were transformed into makeshift temples, with patrons arriving barefoot, applying vermillion on their foreheads and distributing prasad after screenings. In some places, audiences performed prayers before the film began. Prasad counters even appeared inside theatres – unheard of in Indian cinema until then.
There were female-only screenings and reports of coconuts being broken at theatre entrances. In rural areas, entire villages organised trips to the nearest towns to catch a glimpse of the goddess on screen. Traditional moviegoers were replaced by worshippers, many of whom wept during the film and sang bhajans in the aisles.
As one historian recalled, “Watching Jai Santoshi Maa wasn’t like watching a movie – it was like participating in a collective act of worship.”
Cinemas that had initially rejected the film scrambled to secure it, leading to a dream run across India. When Sholay released a few months later, it crushed most of the competition, except Jai Santoshi Maa, which continued its successful run. In fact, had Sholay not been released, the devotional drama would likely have earned even more.
While record-breaking films like Sholay returned 10 to 15 times their investment, Jai Santoshi Maa reportedly earned over 100 times its budget. One journalist wrote, “Sholay gave us fire and bullets, while Jai Santoshi Maa gave us faith and devotion – and the box office bowed to both.”
Despite its massive earnings, reports suggest the producer was cheated by distributors and saw little profit. Yet the legacy of Jai Santoshi Maa went far beyond box office success.
Following its release, Santoshi Maa temples sprang up across India. Calendars, posters and religious books featuring her image flooded markets.
The film became a case study in how faith can fuel fandom, inspiring similar devotional films and later mythological television serials.
Lead actress Kanan Kaushal became so adored that fans often greeted her with reverence. Anita Guha, who played the goddess, was so strongly associated with the role that she was referred to as “Santoshi Maa” in public, with some people even seeking her blessings.
In an era dominated by big budgets and big stars, Jai Santoshi Maa remains a timeless reminder that faith and storytelling can achieve what no spectacle can. It had no brooding heroes, no bullets, and not a single superstar – but it accomplished something no other film has matched.
Remakes and similar concepts followed, but none could replicate its divine success. As director Vijay Sharma later said, “We thought it would do okay in devotional circuits. But the response was something else – a tidal wave of emotion and faith.”
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