INDIA and Pakistan have fought four wars in the past decades, but when India faced the deadly second wave of Covid-19 and resulting oxygen shortage, Pakistan put aside the bitterness and prayed for its recovery, says a recent AI study, claiming that 85 per cent of tweets from Pakistan during the peak of India’s second wave were supportive.
As India struggled with a ferocious second wave of Covid-19, social media users from the either side of the border were seen putting aside their differences in favour of supportive hashtags like #IndiaNeedsOxygen and #PakistanStandsWithIndia.
While hijacking a hashtag to propel opposite ideas or simply to dilute the agenda is quite a common practice on social media, an AI-enabled research done by Carnegie Mellon University’s Language Technologies Institute found that this time, the sentiment in Pakistan-origin tweets were of support and hope for India.
Led by Ashique R. KhudaBukhsh of Carnegie Mellon University, the researchers ran the text from these tweets into a "hope speech classifier" - a language processing tool that helps detect positive comments, looking for the text that had "hostility-diffusing positive hope speech", or words like prayer, empathy, distress and solidarity.
More than 85 per cent of the tweets posted about the Covid crisis in India from Pakistan were supportive, the research found, adding that the tweets containing supportive hashtags originating in Pakistan heavily outnumbered those containing non-supportive hashtags and also had substantially more likes and retweets.
"We showed that there is some sort of universality in how we express emotions," KhudaBukhsh said. "And we showed that we can use existing solutions, combine them and attack future crises quickly.
KhudaBukhsh also claimed that hope-speech classifier can be an alternative way to combat hate speech. Instead of detecting and deleting, downplaying or blocking hate speech — which exists in droves on the internet — the researchers said that their hope-speech classifier can be used to identify and amplify supportive messages.
Adding that people are influenced by what they see and read, Khuda Bukhsh said that their method of identifying and amplifying positive messages can help boost public morale and improve relations between communities and countries.
"These two countries have such an acrimonious past," KhudaBukhsh said. "Any positive behavior from either side can help promote world peace."
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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