ANNIVERSARY SPECIAL TO CELEBRATE THE BEST WORK OF HINDI CINEMA’S GREATEST TRAGEDY QUEEN
by ASJAD NAZIR
SHE may have only been 38 years old when she passed away on March 31, 1972, but Meena Kumari left a remarkable body of work and is widely regarded by many as the most technically gifted A-list actress in Bollywood history.
The multi-award-winning icon raised the level of performances and influenced many leading ladies, who followed in her giant footsteps.
To mark the death anniversary of the late great star, Eastern Eye presents her top 12 films, presented in chronological order, which should be revisited.
Baiju Bawra (1952): Meena Kumari made a name for herself as a child star and scored her first big success as a leading lady with this blockbuster hit. Although this iconic musical was very much about two warring male musicians, she has a key role as the devoted love interest of the lead. She would win the first ever Filmfare Best Actress award for her performance in a movie that scored big at the box office.
Parineeta (1953): Most modern-day audiences will know about the 2005 Bollywood movie adaptation of Sarat Chandra’s 1914 novella starring Vidya Balan and Saif Ali Khan, but this classic was the finest version of it. The cross-class romantic drama was a huge success and at the heart of it was a wonderful performance from Kumari, which won her the second ever Filmfare Best Actress award.
Footpath (1953): Bollywood’s arguably two most technically gifted A-list stars Dilip Kumar and Meena Kumari played the lead roles in this powerful drama set in the underbelly of a big bustling city.
The story weighs up wanting wealth to escape abject poverty versus doing the right thing. The characters and themes covered in this acclaimed drama would find their way into many subsequent films that followed.
Miss Mary (1957): This is a rare comedy starring an actress most associated with deeply emotional dramas and tragedies. She plays a down-on-her luck woman, who pretends to be the wife of an unemployed teacher, so he can get a job. While living a pretence, the bickering pair start falling for one another. This is another film that would influence movies in subsequent decades.
Dil Apna Aur Preet Parai (1960): The romantic drama, which would later inspire 2003 Bollywood film Armaan, is a simple story of a doctor who falls in love with a nurse, but he is obligated to marry someone else. Raaj Kumar and Meena Kumari have sparkling chemistry as the co-workers who love one another, but they are torn apart by outside forces and must find a way back.
Sahib Bibi Aur Ghulam (1962): Although Pakeezah is her career-defining role, many would argue her performance in this all-time classic is perhaps her finest. Kumari is superb as an upper-class woman descending into alcoholism and tragedy in the big-screen adaptation of a classic novel. The classic won multiple honours, including a Filmfare Best Actress award for Meena Kumari, and was unlucky not to make the Oscar’s shortlist. At the 1963 Filmfare Awards, the remarkable actress had all three Best Actress nominations, including for this film.
Dil Ek Mandir (1963): The remake of Tamil film Nenjil Or Aalayam (1960) is an interesting romantic drama about a woman whose husband has cancer and is being treated by her former lover. With both men desperately in love with her, what follows is a unique romantic triangle that weighs up duty versus desire. She would get yet another Filmfare Best Actress nomination for her wonderful performance in the film.
Kaajal (1965): The naturally gifted performer won yet another Filmfare Best Actress award for her terrific turn as a heartbroken woman marrying a man who is not all he seems. The multi-layered drama saw her deliver another deeply emotion-filled role that captured the hearts of audiences and would later inspire many TV dramas. The film has many standout moments that are still popular today.
Phool Aur Patthar (1966): Although the highest grossing film of 1966 is best remembered for the path-breaking scene of Dharmendra removing his shirt, Meena Kumari very much had top billing and garnered herself another Filmfare Best Actress nomination. She plays a devastated widow, who melts the heart of a career criminal and forms a unique bond with him. This is another massively influential film that would inspire writers to create similar stories in subsequent decades.
Majhli Didi (1967): This often-forgotten classic was actually India’s entry to the 41st Academy Awards for Best Foreign Language Film and based on a story written by acclaimed author Sarat Chandra. Kumari portrays an educated city girl who marries into a very traditional family and gets caught up in the crossfire of family politics.
Mere Apne (1971): The A-list actress was just in her thirties when she did the unthinkable and played an old lady in this drama, heavily inspired by National Award-winning Bengali film Apanjan (1968). The directorial debut of acclaimed writer-director Gulzar had a strong supporting cast of future stars like Vinod Khanna.
Pakeezah (1972): Last, but not least, is Meena Kumari’s career-defining film, regarded as one of the greatest ever made in Bollywood. The colourful courtesan drama, which took 16 years to complete, sees her play the double role of a courtesan and her daughter, who grows up in the same circumstances. The multi-layered film has colourful costumes, great music, unforgettable dialogues and the last great masterful turn from Bollywood’s greatest tragedy queen, who remains alive through her wonderful work.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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