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Lule Demmissie: eToro, Twitter Partnership Creates Symbiosis

Lule Demmissie: eToro, Twitter Partnership Creates Symbiosis

On April 13, financial services provider eToro announced a partnership with social media site Twitter. Through this collaboration, Twitter users could trade stocks and other digital assets on eToro.

In a recent interview with Cointelegraph, Lule Demmissie, CEO of eToro U.S., said the partnership created a natural symbiosis. She said it was only logical for one of the world’s largest social media networks to collaborate with a social trading platform. 


When Twitter users read financial news and updates on securities or other assets, they can “practise, engage, or trade.” They can look for Cashtags, check the asset’s quote price, and then trade through eToro.

During the interview, Demmissie said the collaboration would allow people to converse, practice, learn, and invest. She also explained that digital assets have the potential to be transformative.

“It’s a transformative way of thinking about justice and capital formation—benefitting from the same thing you feed,” said Demmissie.

However, she also underscored the importance of self-regulation practices as digital assets become more available. Demmissie reminded people of the “lessons of the last two years” and warned about the misdiagnosis of the lessons.

This partnership follows a statement from former Twitter CEO Elon Musk, who claimed that the platform could be “the most massive financial institution in the world.

The new collaboration is critical to integrating cryptocurrency and social media platforms. eToro is famous for its friendly interface and wide range of investment options, making it an ideal choice for traders.

With the partnership, Twitter users can access cryptocurrency trading and investing tools using the social media site. This groundbreaking partnership could bring cryptocurrencies into the mainstream through Twitter’s massive global user base.

Moreover, the partnership highlights the role that social media could play in the cryptocurrency market. Social platforms are becoming crucial in driving the popularity of various digital assets.

Social media sites supported the easy dissemination of information and the development of token communities. These advantages heavily contribute to the dynamism and volatility of the crypto market.

eToro, a popular index trading platform in the United Kingdom, is a multi-asset space that enables investments in stocks and crypto assets, among others. Through this platform, U.K. traders can access thousands of stocks, indices, ETFs, commodities, forex, cryptocurrencies, and NFTs from top exchanges worldwide.

The company also provides various fundamental and technical analysis tools, including economic data, social media sentiment trends, market news, and advanced charting solutions.

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