The second wave of coronavirus in India has seen celebrities from all walks of life come forward and do their bit in helping those who have been gravely impacted by the ongoing pandemic.
Bollywood actress Kriti Sanon has been using her social media platforms to raise awareness and extend help to those in need during the country's critical pandemic moment. She has now announced her association with a virtual fundraiser aimed at raising funds for Covid-19 relief efforts.
Taking to social media, Sanon shared the poster for the virtual fundraiser with many prominent names from different fields. The virtual fundraiser will be supported by the IBreathe for India foundation and Give India.
“I am committed in my effort to helping India accelerate the fight against Covid-19. Every rupee we raise through this fundraiser will be doubled by our donor partners. I BREATHE FOR INDIA, do you? Click on the link in bio to donate. The only way to make a difference is – TOGETHER,” she wrote.
On the work front, Kriti Sanon has multiple exciting projects in the pipeline. She will next be seen in Maddock Films Mimi, which we hear is heading to a streaming media platform for a direct-to-digital premiere.
She recently completed Sajid Nadiadwala’s Bachchan Pandey opposite Akshay Kumar and is presently busy with T-Series Films’ Adipurush, which is the modern take on the epic Ramayana. The actress plays the character of Sita in the high-profile mythological drama, while Prabhas plays Lord Ram. Saif Ali Khan will be seen as Lankesh.
The actress has also wrapped up her portion for Maddock Films’ horror-comedy Bhediya with Varun Dhawan. In the second half of 2021, she is expected to join Tiger Shroff on the sets of Vikas Bahl’s Ganapath.
Keep visiting this space over and again for more updates and reveals from the world of entertainment.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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