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Starmer pushes employment reforms, says country ‘isn’t working’

Starmer emphasised a shift from “blaming and shaming” the unemployed to providing meaningful support.

In a back-to-work white paper set to be published, the government will outline plans to reform job centres, provide tailored employment support, and address high unemployment and sickness rates. (Photo: Getty Images)
In a back-to-work white paper set to be published, the government will outline plans to reform job centres, provide tailored employment support, and address high unemployment and sickness rates. (Photo: Getty Images)

KEIR Starmer has criticised Britain’s employment system, stating the country “simply isn’t working” and urging businesses to improve efforts to retain long-term sick employees.

In a back-to-work white paper set to be published, the government will outline plans to reform job centres, provide tailored employment support, and address high unemployment and sickness rates.


Key measures include a personalised service at job centres, replacing traditional benefit monitoring with targeted support such as CV advice and AI tools, according to The Times.

A "youth guarantee" will seek out young people not in work or education, offering training or employment opportunities while imposing benefit sanctions for refusals.

Starmer emphasised a shift from “blaming and shaming” the unemployed to providing meaningful support. “From the broken NHS to the flatlining economy and unemployment, this government inherited a country that simply isn’t working,” he said, promising a plan to tackle inactivity and unemployment drivers.

Ministers also plan to invest £125 million in eight regions, focusing on integrating NHS treatment for the long-term sick with local employment initiatives.

Areas in the North and Midlands with high sickness absence rates will be prioritised. An independent review will explore how employers can help long-term ill and disabled employees stay in work and recruit individuals with chronic conditions.

Rachel Reeves, the chancellor, pledged no further tax rises but faced criticism from business leaders. Rupert Soames, chairman of the CBI, said increased national insurance contributions conflict with encouraging hiring.

Some experts, including Dave Finch of the Health Foundation, stressed the importance of employers using existing resources effectively to prevent absenteeism. Others, like Helen Whately, criticised Labour for avoiding difficult decisions on sickness benefits, The Times reported.

The white paper will be tested through pilot schemes, with broader consultations on benefits reform expected next year.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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