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Reconnecting with lost Eid traditions: Bringing meaning back to modern celebrations

Reconnecting with lost Eid traditions: Bringing meaning back to modern celebrations

Eid offers new ways to mark the occasion

REVIVING OLD CUSTOMS CAN ADD MORE MEANING TO FESTIVALS Reconnecting with lost Eid traditions EID celebrations have evolved over time, beautifully blending tradition with modernity. While many older practices remain, new ways of celebrating the special day, influenced by technology and changing lifestyles, are keeping the spirit of Eid alive in a more globalised world. Here are some newer customs that have been fully embraced by modern society in a positive way.

Virtual: In the past, the only way to connect with loved ones far away was through long-distance phone calls, which were limited due to their high cost. Now, Zoom gatherings allow many people from around the world to connect at once.


Social media greeting: It’s now possible to wish more people than ever before a heartfelt Eid Mubarak via social media posts, emails, WhatsApp messages, and e-cards. These platforms collectively allow you to share in the joy, even if you’re miles apart.

Online shopping: The perfect Eid gift was once hard to find, but that has changed with the ease of online shopping, which offers countless choices, including many you may never have considered before.

Money transfer: Sending financial gifts is now quicker and easier, especially for those who are far apart. Similarly, making Zakat (charity) donations to those in need has become convenient.

Personalised gifts: There are countless options available online to create the perfect personalised gift for a loved one, including customising items with their name or a special message. You can even personalise sweet treats, adding an extra thoughtful touch.

Eid-themed decor: If you don’t have time to make decorations or aren’t sure how, there is now a wide array of Eid-themed decorations available, including balloons, banners, signs, and lights.

Content creation: Social media platforms now allow you to create Eid-themed reels and vlogs. You can also find inspiration from content creators already sharing Eid-related content, such as cooking tutorials, outfit ideas, and top tips.

Eco-friendly: There are now ways to celebrate Eid in an environmentally friendly way. This includes gifting plants instead of material items, using biodegradable decorations, and reducing food waste by distributing excess food to those in need. You can also replace paper greeting cards with digital versions to minimise waste and upcycle old outfits.

Virtual Eid charity: Zakat (charity) plays a significant role in Ramadan and Eid. Now, there are numerous great causes to donate to online. If you’re raising money for charity, the opportunity to fundraise virtually is easier than ever.

Eid-themed favourites: In addition to personalised gifts like photo albums, you can now create Eid-themed food. These trendy additions to traditional celebrations have made Eid even more heartwarming, visually appealing, and shareable online.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.