Cambridge Analytica to shut after data scandal A general view of the office building that used to be occupied by the now defunct Cambridge Analytica in London (Photo by: Chris J Ratcliffe/Getty Images)
CAMBRIDGE ANALYTICA, the UK marketing analytics firm at the heart of the Facebook data scandal, announced Wednesday (2) it was “immediately ceasing all operations” and filing for insolvency in Britain and the United States. “It has been determined that it is no longer viable to continue operating the business,” the company, accused of misusing tens of millions of Facebook users’ data, said in a statement. Cambridge Analytica (CA), hired by Donald Trump’s presidential campaign, said it had been “vilified” in recent months over “numerous unfounded accusations”, which had decimated its business. It has vehemently denied exploiting Facebook users’ data for…
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