Pramod Thomas is a senior correspondent with Asian Media Group since 2020, bringing 19 years of journalism experience across business, politics, sports, communities, and international relations. His career spans both traditional and digital media platforms, with eight years specifically focused on digital journalism. This blend of experience positions him well to navigate the evolving media landscape and deliver content across various formats. He has worked with national and international media organisations, giving him a broad perspective on global news trends and reporting standards.
ISLAMIST preacher Anjem Choudary has claimed that the "Kevin Keegan effect" is responsible for people still associating him with a banned group, a court has heard.
Choudary, 57, is facing charges of directing the group Al Muhajiroun (ALM), which he said was disbanded in 2004, being a long-time member, and encouraging support for it online.
He compared his situation to people still thinking of Kevin Keegan as a Liverpool footballer.
"If you ask about Kevin Keegan, people say ‘he plays football for Liverpool'. People look at me and think Al Muhajiroun," he was quoted as saying.
Choudary is on trial with Khaled Hussein, 29, from Canada, who is accused of being part of a banned group. Both deny the charges.
Choudary of Ilford, east London, testified for the first time at his Woolwich Crown Court trial. He claimed to be one of the original three members of ALM, founded in 1996 after his mentor Omar Bakri Mohammed left Hizb-ut-Tahrir.
Choudary said ALM was dissolved in 2004 to avoid confusion as it became more salafist, a purist branch of Islam that relies almost entirely on the teachings of the companions of the Prophet who had known Prophet Mohammed.
Choudary's barrister, Paul Hynes KC, asked if ALM was replaced by another organisation. Choudary denied this, attributing persistent associations with ALM to the "Kevin Keegan effect," where people still view him as part of the group despite its dissolution.
The prosecution argued that ALM continued under different names and that Choudary acted as its leader until July 2023, making speeches to an American offshoot, the Islamic Thinkers Society (ITS).
Choudary dismissed this claim, saying ITS was formed in 2003 due to ideological differences with ALM and had criticised ALM online.
Choudary also addressed his 2014 tweet praising the leader of Daesh (the Islamic State group), explaining he believed a legitimate caliphate had been established. Previously jailed in 2016 for encouraging support for daesh, he said he continued promoting Islam after his release.
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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