E-COMMERCE giant Amazon has pumped around Rs 45 billion (£493 million) into its verticals in India.
The American company is investing in its Indian subsidiaries to boost its operation in one of the fastest growing economies in the world.
Documents filed with the country’s Registrar of Companies showed that the Seattle-based company had invested the huge sum in its retail, food, and payments subsidiaries, Reuters reported on Wednesday (30).
The Jeff Bezos-founded company did not immediately comment where or how the cash would be used.
The company has committed to spending over $5bn for the Indian market.
Amazon is locked in a war with Walmart Inc-owned Indian firm Flipkart for its market expansion.
Earlier, the company said that it would acquire a minority stake in India’s Future Retail Ltd, which owns a list of supermarket brands, including department and grocery store chain Big Bazaar.
It opened its largest campus building in the southern Indian city of Hyderabad in August.
The new campus, which is the online business giant’s first owned building outside of the US, is spread over 1.8 million square feet.
The campus accommodates 15,000 workers while the larger buildings in Seattle house about 5,000 staff members.
Amazon has more than 60,000 employees in India. The workforce serves the company’s global market places.
A third of the workers of the company are based in Hyderabad, and it is the largest employee base outside Seattle.
The company’s net sales in the September quarter increased 24 per cent to $70bn, higher when compared to the $56.6bn in the third quarter of 2018.
Excluding the $500 million unfavourable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales increased 25 per cent compared to the third quarter of 2018.
One in five new buy-to-let companies in 2025 owned by non-UK nationals, up from 13% in 2016.
Indian and Nigerian investors lead foreign ownership, targeting regions outside London for higher returns.
Young British landlords (18–24) are expanding portfolios despite older investors exiting the market.
Regional rent growth diverges: London sees declines, while East & West Midlands and North West report strong rises.
Foreign investors leading
Britain’s buy-to-let sector is undergoing a notable transformation as foreign investors and young Britons reshape the landscape. One in five new buy-to-let companies created in 2025 are owned by non-UK nationals, up from just 13 per cent in 2016. This shift shows that foreign investment in British rental property is growing fast and reshaping who controls the market.
A new report on New Investors in Buy-to-Let reveals that this transformation is driven by a combination of younger British landlords and experienced international operators seeking better returns outside London’s saturated market.
The numbers are impressive. About 67,000 new buy-to-let companies will be formed by the end of 2025, with roughly 13,500 owned by non-UK nationals. Indian investors lead the way, creating 684 companies in just the first half of 2025. Nigerian investors follow with 647 companies. Polish and Irish nationals also have significant presence. This change reflects major post-Brexit migration patterns. European Union nationals used to represent 65 per cent of foreign ownership in 2016 but now make up only 49 per cent. south Asian and African investors are now taking the lead.
Young Britons expand portfolios
Several factors explain this shift. First, the British pound has weakened, making property cheaper for foreign buyers. Second, rental returns in Britain remain strong compared to other markets. Indian investors can get rental yields of 4.5 to 5.5 per cent in prime London locations. Third, foreign investors are moving away from expensive London and targeting regions with better returns. The East Midlands, West Midlands, and South West now offer faster rental growth than London.
British landlords themselves show mixed responses to market changes. A 2025 survey by Market Financial Solutions found that 65 per cent of landlords worry that recent budget policies will hurt their investments. Many older landlords have stopped buying new properties. However, younger investors think differently. Only one-third of landlords aged 18-24 have halted their investment plans. In fact, 75 per cent of 18-24-year-olds expanded their portfolios in 2024. Among those aged 55-plus, only 4 per cent plan to grow their property portfolios in 2025.
Young British investors and foreign investors are pursuing similar strategies. Both groups are buying properties in regions with strong growth potential rather than London. Greater London rents actually fell 3.0 per cent in July, marking the seventh straight monthly decline. Meanwhile, the West Midlands saw rents rise 2.7 per cent, and the East Midlands grew 3.4 per cent. This regional split explains why international investors are focusing on cities outside London.
Property shift outside London
Most non-UK nationals structure their investments through British limited companies, a tax-efficient approach. Indian High Net Worth Individuals and family offices increased their investment volumes by more than 17 per cent last year. The Halo development project in South London demonstrates this trend. This luxury apartment complex near the Kia Oval cricket ground is priced from £580,000 to £5 million.
The rental market shows mixed signals. After five years of steady growth, rents on newly let properties fell 0.2 per cent year-on-year in July the first annual decline since 2020. However, regional variations matter significantly. When landlords renew existing tenancies rather than advertising new ones, rents rose 4.5 per cent year-on-year. The North West led with 7.2 per cent increases. Landlords are aligning renewal rates with current market levels to maintain inflation-adjusted returns.
Paresh Raja CEO of Market Financial Solutions noted “The property market isn’t holistic it’s segmented. Some landlords may sell up, but there’s an eager new generation of investors ready to take their place,” The convergence of young British investors and foreign capital is reshaping Britain's property market. As older landlords exit and regulations tighten, a new generation of strategically minded investors both young Britons and international operators is repositioning British property as a key wealth management tool.
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