Skip to content
Search

Latest Stories

Aatman Desai: The big secret is consistency and uniqueness

Aatman Desai: The big secret is consistency and uniqueness

BEING funny at school and getting inspired by Bollywood led Aatman Desai towards a career in comedy.

He has turned that ability to tell great jokes and make people laugh into becoming a successful online content creator, who regularly entertains more than 272,000 followers on Instagram with hilarious videos on relatable topics.


Eastern Eye caught the fast-rising online star to discuss his comedy, inspirations, future hopes, and secret to great content creation.

Where do the ideas for your hilarious videos come from?

Honestly, I can’t really pinpoint it because it can be anything and everything, but people actually enjoying my jokes and making me a part of their lives is what keeps me going.

What has been your favourite video?

I love all the ones I have created, but my personal favourite out of my videos would be the ‘chhoti bachchi ho kya’ trend one.

Did you imagine becoming so popular when you started?

I always wanted to be popular, so it was something I desired and worked towards. My journey and social media enabled that and it’s something I will be forever grateful for.

Aatman Desai.HEIC

Has being funny ever helped you in real life?

Always! It becomes easier to socialise if my first few jokes land nicely. I love meeting new people and socialising. Being funny makes it more effortless to start and hold conversations.

Who is the funniest person you know?

The funniest person I know is my mom. She is really funny! I think that’s where I got my humour from!

Who is your own comedy hero?

I don’t really have one hero, but many funny people I know have inspired me in some way or the other. I learn and observe new things from each one of those people and try to incorporate that into my own jokes and humour as well.

What is the secret of great content creation online?

I think the biggest secret is consistency and having some kind of unique selling point. If you work hard towards it daily, it helps you improve and understand what you can change. Nowadays, there’s so many new creators, ideas, and so much content to consume. That is why you can’t be doing what everyone else is. You need to have something unique that is specific only to you and your content.

Do you keep an eye on what others do online and have a favourite content creator yourself?

I can’t name one favourite, but yes, I follow the work of as many content creators as possible. They are all unique and interesting in their own way, and I like following their content.

Aatman Desai 2

What are your future plans?

I want to expand my social media to multiple platforms, grow personally and professionally as a creator, and grab as many opportunities as possible on the way.

Who would you love to work with?

Shahid Kapoor is someone I have always admired and been inspired by. I would love to work with him someday and see his process and way of working.

What inspires you?

As mentioned earlier, people genuinely connecting to my content and making me a part of their lives is what keeps me going. 

Instagram: @aatmeme.in

More For You

Saxton Bampfylde appoints Jonathan Badyal as senior advisor

Badyal brings a wide breadth of experience across the creative industries

Jonathan badyal

Saxton Bampfylde appoints Jonathan Badyal as senior advisor

Saxton Bampfylde has announced the appointment of Jonathan Badyal as senior advisor to its arts, culture and creative industries practice. The firm, which has supported this sector for nearly four decades, works with some of the world’s most respected cultural organisations on senior leadership appointments.

Badyal brings a wide breadth of experience across the creative industries, including roles in both the public and private sectors. He is currently a partner at Trafalgar Strategy, a global advisory firm, where he provides strategic and communications counsel to CEOs and leading creatives. With a particular interest in India, Badyal is also working to develop the UK’s cultural ties with the country, exploring opportunities for collaboration in the arts and creative sectors.

Keep ReadingShow less
Playwright Sid Sagar turns car parks into stages for play on rising public anger
Marc Graham and Katie Singh in Biting Point
Marc Graham and Katie Singh in Biting Point

Playwright Sid Sagar turns car parks into stages for play on rising public anger

BITING POINT is “a desire to find goodness in a difficult and uncertain world,” its British Indian playwright has said, adding that he hopes it will resonate with audiences in Hull and beyond.

Written by Sid Sagar, the play is a sitespecific production performed in car parks and examines how anger can turn good people ugly.

Keep ReadingShow less
Wes Anderson

'The Archives' will be on display from 21 November 2025

Getty

Wes Anderson exhibition to feature Grand Budapest Hotel model in London at Design Museum

A model of The Grand Budapest Hotel will be among more than 600 objects featured in a major new Wes Anderson exhibition opening at the Design Museum in London later this year.

Titled Wes Anderson: The Archives, the retrospective has been developed by the museum in collaboration with the acclaimed American filmmaker and La Cinémathèque française. It is set to open on 21 November 2025 and will explore Anderson’s distinctive visual style, detailed craftsmanship, and storytelling across his career.

Keep ReadingShow less
Sundar Popo

His Indo-Trinidadian parents introduced him to Indian folk traditions

Scroll

The legend of Sundar Popo, a musical pioneer and cultural icon

His name may not be widely known outside the Caribbean, but Sundar Popo was a hugely influential singer and pioneer who ranks among the greats of world music.

He popularised, transformed, and effectively created an entire commercial musical genre that connected the large Caribbean community of Indian descent to their cultural roots.

Keep ReadingShow less
Philip Pullman

He said he hoped to record and celebrate the experiences that had shaped him

Getty

Philip Pullman reveals 'The Rose Field' as the final chapter in 'The Book of Dust'

Philip Pullman has announced that The Rose Field, the sixth and final novel centred around Lyra Silvertongue, will be published on 23 October. The book concludes the saga that began with Northern Lights, the first in his award-winning His Dark Materials trilogy, and continued in The Book of Dust series.

The upcoming release will follow Lyra’s story into her early twenties. She was introduced to readers as an 11-year-old in Northern Lights in 1995, a novel that went on to become a global bestseller.

Keep ReadingShow less