Kuwait, a Middle Eastern nation with a rich cultural background, has a lot to offer travellers looking for a unique kind of vacation. The country offers something for everyone, from its desert terrain and warm summers to its traditional food and cultural attractions. Go to Kuwait on a Jazeera Flight and immerse yourself in the country's rich history and customs.
Orientation: A Brief Introduction to Kuwait's Culture
Kuwait has a rich and complicated history, formed by its position between Mesopotamia and the Indus River Valley. Kuwaitis today are the descendants of various nomadic tribes and clans that eventually settled on the Arabian Gulf coast in the eighteenth century. As the clans arrived at the shore, they built forts to defend themselves against other nomadic tribes that continued to travel across the desert. Kuwait derives its name from the Arabic word "kut," which means "fort."
Location and Geography: Kuwait's Desert Terrain
Kuwait is a desert nation with warm summers and short, mild winters. The geography changes just a little, ranging from flat to mildly sloping desert plains. The vast desert expanse of Kuwait and the glittering skyscrapers of Kuwait City welcome us as we land.
Demography: A Diversity of Ethnic Groups Reside in Kuwait
Kuwait has a diverse ethnic population, with just around 40% of the population being Kuwaiti. Around a third of the population originates from other Middle Eastern countries including Egypt, Palestine, Jordan, Lebanon, Oman, Saudi Arabia, and Yemen. After the Gulf War, all Palestinians living in Kuwait were forced out on suspicion that they were on the side of Iraq. In addition to the Arabian and African populations, around 9% of the population is Indian, 4% is Iranian, and the remaining 7% is made up of various foreign nationals.
Linguistic Affiliation: Arabic is the Official Language, and English is Widely Spoken
Although Arabic is the country's official language, many Kuwaitis also speak English. When we interact with the natives, we will discover that they are proficient in both languages, making communication simple for us.
History and Ethnic Relations: Emergence of the Nation
Arab nomads passed through Kuwait for millennia. In the early 16th century, the Portuguese sailed into the Arabian Gulf and built a fort in the area where modern-day Kuwait City now resides. Although the Portuguese only spent a short time in the Arabian Desert, it served as a key staging ground for later voyages to the north. Therefore, until the 18th century, Kuwait was a place where people frequently travelled around.
In 1710, a nomadic Arab population known as the Sabahs settled in the area that would become Kuwait City. In less than half a century, the town expanded from a sleepy fishing hamlet into a thriving trading hub that is today famous for its boat-building and pearl harvesting.
Cuisine: A Blend of Arabian, Indian, and Persian Flavors
Image Resource: en.wikipedia.org
Kuwaiti cuisine is a fusion of Arabian, Indian, and Persian flavours that reflects the country's diverse population and trading history. Machboos, a spicy rice meal eaten with meat or fish, and muhammar, a sweet rice dish flavoured with saffron and dates, are two famous Kuwaiti dishes.
Both coffee and tea have a significant impact on Kuwaiti society; in fact, while welcoming guests, it is customary to offer either sweetened coffee or tea with dates.
Festivals and Celebrations: A Time to Honor Traditions
Kuwaiti culture values traditions and family, as seen in the country's events and festivals. Among the most important occasions are Eid Al Fitr and Eid Al Adha, which celebrate the conclusion of Ramadan and the Hajj pilgrimage, respectively.
Another major occasion is National Day, which is observed on February 25th to commemorate Kuwait's independence from the British in 1961. The day is celebrated with parades, fireworks, and cultural activities.
Arts and Literature: A Blend of Old and New
The arts and literature of Kuwait reflect the country's diverse cultural history and the impact of its neighbours. Calligraphy, embroidery, and pottery are examples of traditional art forms, while modern artists are experimenting with photography and digital art.
Kuwaiti literature is likewise a mix of ancient and new, including classic works like "The Epic of Gilgamesh" and current works by writers like Laila Al Othman and Ismail Fahd Ismail.
In conclusion, learning about Kuwait's nomadic past and modern cosmopolitan present through the lens of the country's rich history and traditions is a fascinating experience. Kuwait provides a unique combination of cultural influences, with its distinctive desert geography, numerous ethnic groups, Arabic language, and Islamic architecture, making it a must-visit destination for any tourist seeking an authentic cultural experience. A journey to Kuwait is guaranteed to leave you with a strong admiration for its rich cultural legacy, from visiting the crowded streets of Kuwait City to the calm desert landscapes.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.