If you watch Netflix's original series and movies, you would be familiar with the sound ‘tudum’ that comes in the starting. Now, the streaming giant has decided to have a virtual event named Tudum: A Netflix Global Fan Event.
The event, which will take place on 25th September 2021, will be attended by more than 145 stars and creators from around the world, including Madhuri Dixit, Jennifer Aniston, Dwayne Johnson, Idris Elba, Jung Hae-in, and Zack Snyder.
On Wednesday (15), Netflix took to Twitter to make an announcement about it. They tweeted, “Get ready for #TUDUM: A Global Fan Event where more than 145 of your favorite stars will reveal exclusive first looks from over 70 of Netflix's biggest shows and films. Watch it on September 25!”
— (@)
More than 70 series, films, and specials will be featured throughout the showcase.
The audiences will get an insight into Madhuri Dixit’s digital debut Finding Anamika, director Sanjay Leela Bhansali's lavishly mounted series Heeramandi, and Korean series My Name, fronted by Han So-hee; director Yeon Sang-ho's Hellbound, and The Silent Sea starring Gong Yoo and Bae Doona.
During the event, the streamer will provide exclusive first looks, appearances from some of the biggest stars, never-before-seen footage, new trailers of new blockbusters, and returning shows like Stranger Things, Bridgerton, The Witcher, La Casa De Papel (Money Heist), The Crown, Cobra Kai, Emily in Paris, The Umbrella Academy and Ozark.
The virtual event will be broadcast across Netflix's YouTube channels worldwide, in addition to Twitter and Twitch.
The event will be also attended by other celebs like Jonathan Bailey, Jason Bateman, Zazie Beetz, Halle Berry, Millie Bobby Brown, Manolo Cardona, Henry Cavill, John Cho, Lily Collins, Nicola Coughlan, Nathalie Emmanuel, Kevin Hart, Chris Hemsworth, Dwayne Johnson, Kai, Kim Hee-chul, Regina King, Nick Kroll, Jennifer Lawrence, Ralph Macchio, Jonathan Majors, Adam McKay, Caleb McLaughlin, Álvaro Morte, Elsa Pataky, Maite Perroni, Maitreyi Ramakrishnan, Noomi Rapace, Adam Sandler, Matthias Schweighöfer, Maisa Silva, Lilly Singh, Song Kang, Alejandro Speitzer, Omar Sy, Charlize Theron, Kenjiro Tsuda, Finn Wolfhard, Wiliam Zabka and many more.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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