LONDON'S Parliament Square was the flag-off point for Indian spiritual leader Sadhguru's 30,000-km motorbike tour on Monday (21), as he set off on his Save Soil awareness campaign across Europe and the Middle East en route to India.
The yoga guru, 64, donned his biking gear for the 100-day tour, which will take him to Amsterdam, Berlin and Prague this week.
After a series of events scheduled in key cities along the way, he is aiming for a homecoming in New Delhi in 75 days in honour of India's 75th year of independence.
“It's extremely important that we act now. I've been talking about this for over 24 years, but a solution can only happen when there is a positive policy in every nation,” Sadhguru told reporters at the Indian High Commission in London before setting off on his bike tour.
“It is still snowing in many parts of Europe and we'll be going through that on a two-wheeler. At this age, it's not really a joy ride. So why am I doing this? Because over 300,000 farmers have committed suicide in the last 20 years. Not just in India, across the world this is happening… one of the main concerns is soil depletion,” he said.
The Save Soil Movement, launched as part of the spiritual leader's Conscious Planet initiative, is aimed at turning the world's attention towards dying soil and growing desertification.
The focus is on getting countries to institute national policies towards increasing the organic content in cultivable soil.
“Whether on the cricket field or on the field of life, if we are to play well, the soil has to be well. Time to come together and turn things around. Let's make it happen,” he said, during a visit to the iconic Lord's Cricket Ground for interaction with Middlesex Cricket Club (MCC) as part of the UK leg of his tour.
The campaign, which is backed by the World Food Programme and the United Nations Convention to Combat Desertification, calls on policy-makers around the world to make soil regeneration a priority.
“No matter how much wealth, education, and money we have, our children cannot live well unless we restore the soil and water. Conscious Planet is the only way forward,” Sadhguru, whose full name is Jagadish Vasudev, said at the University of Birmingham last week.
His lone motorbike journey ends in time for the Summer Solstice on June 21 at the Cauvery Calling project, which is enabling the planting of 2.42 billion trees in private farmlands in the Cauvery river basin in south India to restore the severely depleted river and revitalise the soil.
According to the UN Convention to Combat Desertification (UNCCD), more than 90 per cent of the earth's soil could become degraded by 2050, leading to catastrophic crises worldwide including food and water shortages, droughts and famines, adverse climate changes, mass migrations and unprecedented rates of species extinction.
The Save Soil campaign aims to inspire at least 3.5 billion people, or 60 per cent of the world's electorate, to support long-term government policies to revitalise the soil and reverse its depletion.
UK music industry continue to face systemic barriers that hinder progress, visibility, and career growth – despite decades of contribution and cultural influence, a new report has revealed.
The study, South Asian Soundcheck, published last Tuesday (7), surveyed 349 artists and professionals and found that while many are skilled and ambitious, structural obstacles are still holding them back.
Prepared by Lila, a charity focused on empowering south Asian artists and music professionals, the survey showed that nearly three-quarters of respondents earn some income from music, but only 28 per cent rely on it full time.
More than half struggle to access opportunities or funding, and many said they lack industry networks or knowledge about contracts and rights.
Beyond structural issues, almost half said they face stereotypes about the kind of music they should make; two in five encounter family doubts about music as a career, and one in three has experienced racial discrimination.
Although 69 per cent said there was progress in visibility, but 68 per cent still feel invisible within the industry.
Respondents sought urgent action, including mentorship and networking opportunities, stronger south Asian representation in key industry roles and fairer access to funding.
Veteran musician and composer Viram Jasani, who chaired the Asian Music Circuit and led a national enquiry into south Asian music in 1985, told Eastern Eye the findings were “disheartening”.
“I read the report and my heart sank – it feels as though nothing has changed,” he said.
“Back in 1985, we had already identified the same problems and made clear recommendations for better representation, employment and long-term support. Four decades later, we are still talking about the same issues.”
Jasani, a sitar, tabla and tambura expert, said the report focused mainly on modern genres and overlooked traditional south Asian music, which he believes is central to cultural identity.
“Since colonial times, British attitudes have not changed much,” he said. “If they can erase Indian traditional culture and create a community that lives entirely within an English cultural bubble, then they will have succeeded.”
He added that young south Asian artists were often drawn to Western contemporary music, while neglecting their own heritage.
“We are brilliant in Western genres, but that should come after we are grounded in our traditional shashtriya sangeet (classical music),” he said. “Without that foundation, we lose our sense of identity.”
Jasani also warned a lack of unity within the south Asian community continues to weaken its cultural progress.
He said, “People compete with each other while the world watches. For too long, massaging egos has taken priority over producing the best of our culture.”
According to the survey, one in three has experienced direct racial discrimination. One respondent said, “There are virtually no visible and successful south Asian artists in the mainstream – people simply do not know where to place us.”
Another added: “I want south Asian artists to be part of the collective mainstream industry, not just put on south Asian-specific stages or events.”
While the visibility of south Asian artists has improved, with more names appearing on festival line-ups and in the media, the study revealed this progress remains “surface level”.
Lila’s founder, Vikram Gudi, said the findings show progress has not yet been translated into structural inclusion.
“The data exposes what we call the progress paradox. Seventy-three per cent of the people we surveyed earn some money from music, but only 27 per cent earn enough to rely on it as a sustainable career,” he said.
“The Soundcheck gives us the evidence to enact real change and identifies three essential needs – mentorship, representation, and investment.”
Three-quarters of participants said mentorship from experienced professionals would make the biggest difference to their careers. Many stressed the importance of being guided by people who “understand how the industry works and can connect them to decision-makers”.
Nearly the same proportion called for greater south Asian representation across the music industry – not just on stage, but within executive, programming and production roles at festivals, venues, record labels and streaming services.
Dedicated funding also emerged as a priority, with many describing the current grant systems as inaccessible or ill-suited to the diverse and cross-genre work that defines south Asian creativity today.
Two in five respondents reported that family or community resistance remains a challenge, often due to the perceived instability of a music career. The report argued this scepticism is “economically logical”, when there are so few visible south Asian success stories in the mainstream.
Responding to the report, Indy Vidyalankara, member of the UK Music Diversity Taskforce and BPI Equity & Justice Advisory Group, said: “South Asian music is rich, vibrant, and hugely influential. We need south Asian representation at every level of the ecosystem, plus support and investment to match that influence.”
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.