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Priyanka Chopra Jonas on backing 'Born Hungry': "As an actor and as a producer, my hats are different"

Priyanka said she hopes her company becomes a home for people who have a point of view and are bold

Priyanka Chopra

The actor was recently in India for the launch of her film with SS Rajamouli and Mahesh Babu.

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Highlights

  • Priyanka backs Born Hungry because Simpson’s story moved her personally.
  • She hopes the film’s JioHotstar release helps him trace his roots.
  • Her production choices are shaped by her own experience entering the industry without support.


As an actor, Priyanka Chopra Jonas is constantly trying to challenge herself but as a producer, she says she wants to back stories that move her personally, something that propelled her to back the documentary "Born Hungry" on celebrity chef Sash Simpson. The documentary, currently streaming on JioHotstar in India, traces the life of Simpson -- from being abandoned as a young boy in India to his adoption in Canada and his eventual success as a renowned chef. It is produced by Priyanka's banner Purple Pebble Pictures along with Barry Avrich's Melbar Entertainment Group. The actor, known for her extensive filmography in India and in the US, said she was moved by Sash Simpson's story. "As an actor and as a producer, my hats are kind of different. And my brain splits into two. I think as an actor, I'm constantly trying to challenge myself. I want to be able to see if I can navigate different genres and if I can do action, comedy, drama... I love challenging myself and that is why my acting career has had variety. "As a producer, I'm empathetic and our ethos is a lot around wanting to give opportunities to newer filmmakers or filmmakers that want to achieve something that they haven't been able to or are kind of hitting a wall somewhere. My production side kind of comes from what personally moves me," Priyanka told PTI in an interview from Los Angeles.


The story of "Born Hungry", the actor said, came to her in 2023 via Barry who wanted her company to amplify Sash Simpson's story. "I just remember watching it myself and us, as a company, and just being so moved by not just his story, but the narrative that the director had created. We really wanted to get behind it to maximise the reach of this film. So, hopefully, with JioHotstar's reach maybe Sash will get some answers about his birth family or where he comes from, which is what he's really seeking," she said. Priyanka said when she set up her production house, she started with strong stories like "Ventilator" and "Paani" in regional cinema. The idea to back stories that resonated with her also came from her own experience of navigating the film industry as an outsider after she won the Miss World title in 2000 and made her Hindi cinema debut with 2003 film "The Hero: Love Story of a Spy". "I didn't know why I was gravitating towards filmmakers and stories that were maybe marginalised or told that they're not what is expected... As I'm talking about it, I think it does come from the fact that when I joined the industry, I didn't have it. "I was trying to navigate this crazy movie industry by myself with my parents who were doctors and who also had no idea about the business. And I kind of felt really lost," said the actor, whose parents, Ashok and Madhu Chopra, were both physicians in the Indian Army. Priyanka said she hopes her company becomes a home for people who have a point of view and are bold.

The actor was recently in India for the launch of her film with SS Rajamouli and Mahesh Babu. The movie, titled "Varanasi", had a grand launch in Hyderabad last month. When it comes to her career in Hollywood, where she has starred in blockbusters such as "Baywatch", "The Matrix Resurrections" and most recently "Heads of State", Priyanka said she still has a lot more to do. "If you look at my Hindi filmography or Indian film filmography, there's a lot more variety than I have been able to achieve in my international work. I'm hoping to be able to create diversity and to be able to do really interesting work in my English language work as well, like I did in my Bollywood films. So there's a lot more growth that I'm hoping for to achieve there. I'm still quite early in my growth in Hollywood. "But I'm in a really interesting place where I have amazing opportunity to work with different kinds of filmmakers from all around the world. And I'm grabbing that with both hands," she said.

PTI

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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