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Jeff Bezos pens open letter as Amazon celebrates 5th anniversary in India

Amazon India celebrated its fifth anniversary on Tuesday (5), and to mark the occasion its founder and CEO Jeff Bezos penned an open letter to customers saying he was humbled by the opportunities ahead. Bezos also said he was looking to deliver on the bold promise of Amazon being “India ki Apni Dukaan.”

Bezos, in the letter, also said that Amazon now has customers in 100 per cent serviceable pin-codes in the country. He also said that Amazon has become a part of India’s culture and that the company has adapted all its services to suit the needs of Indian customers.

Bezos said: “Our Kindle Book Store now offers eBooks in five Indian languages, including Hindi, Tamil, Gujarati, Marati and Malayalam. And we are working with top Indian talent on a dozen new Prime Original series, including Breathe, which has become popular not just in India but across the globe.”

Hundreds of thousands of Indian businesses now sell on, said Bezos, praising programmes such as Chai Cart, Tatkal and Saheli for helping small businesses and local artisans across India to start selling online.

Amazon has been investing significant amount of money in India, thanks to upbeat response from both customers and sellers, its chief financial officer Brian Olsavsky said last year.

“It’s still very early (in India). We continue to say that, but we are very encouraged with what we’ve created with customers and sellers alike in India over the last few years…. We will continue to build our business there and continue to do a great job for both customers and sellers. We’re bullish on India longer-term and it’s early,” said Olsavsky.