Three times he has ruled Pakistan, and three times he has been deposed. Now Nawaz Sharif, the "Lion of Punjab", is being forced to watch the triumph of his great rival Imran Khan from behind bars.
Sharif, imprisoned since mid-July, is starting one of the last chapters of his long career from a cell, where the 68-year-old is serving a 10-year sentence for corruption.
His daughter and political heir Maryam is similarly imprisoned, while his wife Kulsoom is fighting cancer thousands of miles away in London. Sharif himself is also in frail health.
And the great gamble he took in returning to Pakistan days ahead of the July 25 election has failed to galvanise support. Instead, Khan is set to take the oath as prime minister and usher in a "New Pakistan" on August 18.
"Now is the time to see how history remembers him," says Muhammad Zubair, a senior member of Sharif's eponymous Pakistan Muslim League-Nawaz (PML-N).
Such a scenario seemed unthinkable a year ago when Sharif, then a popular prime minister hailed for his infrastructure projects, seemed to be moving towards easy re-election.
The Supreme Court shattered his momentum on July 28, 2017, controversially deposing him following a corruption investigation. He was banned from politics, and finally jailed just two weeks before the vote.
The "Lion of Punjab", named for the wealthy province which is his family stronghold, has insisted that the powerful Pakistani army -- assisted by the judiciary -- orchestrated his fall.
Khan, who captained Pakistan to World Cup cricket victory in 1992, has dismissed the claims, as have the generals.
But Sharif is not alone: observers have described the campaign as the "dirtiest" in Pakistan's history because of widespread allegations of military interference. The opposition is protesting against alleged electoral fraud.
Supporters say Pakistanis will remember that Sharif and daughter Maryam were in London with his ailing wife when their jail sentences were handed down.
They chose to return to Pakistan, where they were arrested as soon as they landed.
But the hoped-for surge of support for his party -- led into the campaign by his less charismatic brother, Shahbaz -- has not materialised. Once ubiquitous in the media, Sharif has issued no public statement in weeks.
"They wanted to sell this politically. But the gamble didn't pay off," analyst Fahd Husain said.
- Political legacy -
Sharif is "being punished only for one reason, and that reason is that he is not bowing his head" to the military, Mushahidullah Khan, a former PML-N minister, told AFP.
Imran Khan, who first instigated the corruption charges against Sharif, has told AFP the PML-N's claims are "conspiracy theories" and a "smokescreen".
The court decision ousting Sharif may have been controversial, but repeated accusations over decades mean he is widely perceived as corrupt. Critics dismiss him as a leader who stole billions from Pakistan, giving Khan's vow to end graft an extra edge.
But Sharif's supporters staunchly frame his ouster as part of the long battle between the civilian and military leadership for power in Pakistan, whose history is punctuated by coups and assassinations.
"(Sharif) is fighting for civilian supremacy. If he is going to jail, it is worth giving that sacrifice," says the PML-N's Zubair.
Sharif has been down and out before. Expelled from power in 1993 on suspicion of corruption, he won the 1997 election, only to be ousted and exiled after a military coup in 1999.
He returned in 2007, and took power once more in 2013.
Zubair said he will not fight for a fourth term. Now, it is his political legacy at stake.
Saving that might not be up to him. "If (Imran Khan's party) does well, Nawaz Sharif's narrative will be diluted," said the analyst Husain.
- Comeback? -
The PML-N has criticised the conditions of Sharif's detention. Sharif, who suffers from high blood pressure, was briefly hospitalised in late July.
"He looks far better than the first time," Zubair, who visits Sharif regularly, told AFP.
The ex-prime minister is "not in the worst possible cell", and even has a television with three channels -- state-run PTV, a weather channel and a sports channel.
But he is in solitary confinement. "He is not even allowed to meet Maryam, other than on Sundays," Zubair said.
His fate has divided once-fervent supporters.
"Many PML-N leaders told him not to speak against the army and judiciary, but he didn't listen," said Naja Nisar, an estate agent in Rawalpindi.
Kashan Arshid, a former party youth leader in Rawalpindi, is unwilling to write Sharif off.
"It's the third time he's suffered. Each time ... people say he is finished," Arshid said.
"But every time he comes back, stronger. The lion will roar again."
So, Kajol and Twinkle Khanna’s show, Two Much, is already near its fourth episode. And people keep asking: why do we love watching stars sit on sofas so much? It’s not the gossip. Not really. We’re not paying for the gossip. We’re paying for the glimpse. For the little wobble in a voice, a tiny apology, a family story you recognise. It’s why Simi’s white sofa mattered once, why Karan’s sofa rattled the tabloids, and why Kapil’s stage made everyone feel at home. The chat show isn’t dead. It just keeps changing clothes.
Why Indian audiences can’t stop watching chat shows from Simi Garewal to Karan Johar Instagram/karanjohar/primevideoin/ Youtube Screengrab
Remember the woman in white?
Simi Garewal brought quiet and intimacy. Her Rendezvous with Simi Garewal was all white sets and soft lights, and it felt almost like a church for confessions. She never went full interrogation mode with her guests. Instead, she’d just slowly unravel them, almost like magic. Amitabh Bachchan and Rekha, they all sat on that legendary white sofa, dropping their guard and letting something real slip out, something you’d never stumble across anywhere else. The whole thing was gentle, personal, and almost revolutionary.
Simi Garewal and her iconic white sofa changed the face of Indian talk showsYoutube Screengrab/SimiGarewalOfficial
Then along came Karan Johar
Let’s be honest, Karan Johar changed the game completely. Koffee with Karan was the polar opposite. Where Simi was a whisper, Karan was a roar. His rapid-fire round was a headline machine. Suddenly, it stopped being about struggles or emotions but opinions, little rivalries, and that full-on, shiny Bollywood chaos. He almost spun the film industry into a full-blown high school drama, and honestly? We loved it up.
Kapil Sharma rewired the format again and took the chat show, threw it in a blender with a comedy sketch, and created a monster hit. His genius was in creating a world or what we call his crazy “Shantivan Society” and making the celebrities enter his universe. Suddenly, Shah Rukh Khan was being teased by a fictional, grumpy neighbour and Ranbir Kapoor was taunted by a fictional disappointed ex-girlfriend. Stars were suddenly part of the spectacle, all halos tossed aside. It was chaotic, yes, but delightfully so. The sort of chaos that still passed the family-TV test. For once, these impossibly glamorous faces felt like old friends lounging in your living room.
Kajol and Twinkle’s Amazon show Two Much feels like friends talking to people in their circle, and that matters. What’s wild is, these folks aren’t the stiff, traditional hosts, they’re insiders. The fun ones. The ones who know every secret because, let’s be honest, they were there when the drama started. On a platform like Amazon, they don’t have to play for TRPs or stick to a strict clock. They can just… talk.
People want to peep behind the curtain. Even with Instagram and Reels, there’s value in a longer, live-feeling exchange. It’s maybe the nuance, like an awkward pause, a memory that makes a star human, or a silly joke that lands. OTT gives space for that. Celebs turned hosts, like Twinkle and Kajol in Two Much or peers like Rana Daggubati in Telugu with The Rana Daggubati Show, can ask differently; they make room for stories that feel earned, not engineered.
How have streaming and regional shows changed the game?
Streaming freed chat shows from TRP pressure and ad breaks. You get episodes that breathe. Even regional versions likeThe Rana Daggubati Show, or long-running local weekend programmes, prove this isn’t a Mumbai-only appetite. Viewers want local language and local memories, the same star-curiosity in Kannada, Telugu, or Tamil. That widens the talent pool and the tone.
From White Sofas to OTT Screens How Indian Talk Shows Keep Capturing HeartsiStock
Are shock moments over?
Not really. But people are getting sick of obvious bait. Recent launches lean into warmth and inside jokes rather than feeding headlines. White set, gold couch, or a stage full of noise, it doesn’t matter. You just want to sit there, listen, get pulled into their stories, like a campfire you can’t leave. We watch, just curious, hoping maybe these stars are a little like us. Or maybe we’re hoping we can borrow a bit of their sparkle.
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