BORIS JOHNSON rode a made-in-India Hero Cycles bike designed in the UK as he recently launched a £2-billion cycling and walking drive as part of his national anti-obesity strategy.
The prime minister was seen riding on a Hero Viking Pro bike to Canalside Heritage Centre at Beeston in Nottingham on Tuesday (28), after he unveiled plans for thousands of miles of protected cycling lanes, cycle training programmes, and bikes being made available on medical prescription.
“From helping people get fit and healthy and lowering their risk of illness, to improving air quality and cutting congestion, cycling and walking have a huge role to play in tackling some of the biggest health and environmental challenges that we face,” said Johnson, 56, who's an avid cycling enthusiast.
“But to build a healthier, more active nation, we need the right infrastructure, training and support in place to give people the confidence to travel on two wheels. That’s why now is the time to shift gears and press ahead with our biggest and boldest plans yet to boost active travel -- so that everyone can feel the transformative benefits of cycling.”
The Viking Pro bike used by the prime mister is part of India’s Hero Motors Company owned Insync brand, designed in Manchester and made in India by parent company Hero Cycles.
Hero Cycles took over the brands Viking, Riddick and Ryedale and redesigned the range under Insync.
The company said its Insync range consisted of 75 bikes, and was the first series to be designed at Hero Cycles Global Design Centre (HGD) in Manchester.
“Insync is delighted that the prime minister rode one of our Viking bikes after announcing what will be a landmark moment for cycling in the UK,” said Pankaj M. Munjal, chairman and managing director of Hero Motors Company.
“We strongly back all the measures announced in the strategy, a move we hope will see many more thousands of people taking to the roads on two wheels. Providing safer cycle routes, funding towards e-bikes and a bike repairs scheme will encourage even more riders to return to cycling or take it up for the first time, building on the stand-out success the industry has seen during the pandemic.”
Reports said Johnson’s cycling plan was designed as a “comprehensive, long-term vision” to increase active travel, including cycle training for every child and adult who wants it, accessible through schools, local authorities or direct from cycle training schemes.
It was announced alongside a new “Better Health” campaign, led by Public Health England (PHE), which called on people to embrace a healthier lifestyle to cut down the risk from diseases, including Covid-19.
To encourage cycling as part of daily commute or routine, more cycle racks will be installed at transport hubs, town and city centres and public buildings, and funding will go towards new bike hangars and on street storage for people who do not have space to keep a bike at home.
The first round of government-backed “Fix Your Bike” repair vouchers worth £50 each were released from Tuesday night to the public in a pilot scheme to encourage thousands to get back into cycling.
However, that scheme hit a roadblock as the website struggled to deal with the flow of demand for the vouchers. The transport department said the vouchers would be released in batches "to help manage capacity".
“By helping to fix your bike – or get an electrically powered one; by increasing storage space at stations, on trains and buses; and by introducing more ways to keep pedestrians and cyclists safe, we’re making it easier than ever to make active travel part of your daily life, and leading England to become a great cycling nation,” said Transport Secretary Grant Shapps.
A new Active Travel England inspectorate will be responsible for the government’s cycling budget and help ensure schemes are compliant with the new higher standards set for infrastructure.
The new standards will make clear that schemes which make pedestrians and cyclists share the same space or which do not make meaningful change to the status quo on the road will not be funded.
Anti-Racism protesters come out in support of refugees outside the Cladhan Hotel on September 13, 2025 in Falkirk, Scotland. (Photo by Jeff J Mitchell/Getty Images)