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SS Rajamouli: Even Alia Bhatt is a hero in RRR

SS Rajamouli: Even Alia Bhatt is a hero in RRR

SS Rajamouli’s RRR is one of the most awaited upcoming movies. The film stars Ram Charan, Jr NTR, Ajay Devgn, and Alia Bhatt.

Recently, an event was organised in Mumbai to announce the collaboration between PVR Cinemas and RRR. At the event, when Rajamouli was asked that why there are three heroes in the film and only one heroine, the filmmaker said, “There’s no gender, everyone is a hero. Even Alia is a hero in this film. It is about the friendship of four heroes that you will see on the screen.”


When he was asked about his experience of collaborating with so many superstars in the movie, Rajamouli said, “It was great. I knew them before I worked with them. I knew Ajay sir because he did Son Of Sardaar which was a remake of my Telugu film. I met him during the promotion of my film Makkhi. He was very gracious to do the honour of releasing the trailer back then. So yes, I had an association with them. But, I believe that it’s not because of my friendship things like this happen.”

“When you have a fantastic script and when the actors listen to the script, and they see themselves as the character in the film, then you don’t need your connections and friendships. If the character and script are well-written things will fall into place. That’s what happened with RRR,” he added.

RRR is slated to release on 7th January 2022. The teaser of the movie will be released on 1st November 2021.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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