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Sidharth Malhotra and Kiara Advani start Shershaah shoot

Bollywood stars Sidharth Malhotra and Kiara Advani have started shooting for their forthcoming film Shershaah. The team commenced the first shooting schedule of the much-awaited movie in Chandigarh earlier today.

To be helmed by debutant Vishnu Varadhan, Shershaah stars Sidharth Malhotra in the role of Kargil war hero Vikram Batra, who was awarded the Param Vir Chakra, India’s highest war-time gallantry award, posthumously.


If reports are to be believed, Sidharth will be seen in a double role in the movie. Apart from playing the role of Vikram Batra, the Ittefaq (2017) will also essay the character of his twin Vishal Batra.

Malhotra is going through a rough patch as far as his professional life is concerned. His last few films tanked at the box-office, denting his image of a bankable actor. However, looking at his slate of upcoming films, we can say he might be back in the reckoning once again. Besides Shershaah, the handsome star will also be seen in Jabariya Jodi and Marjaavaan.

Kiara Advani, on the other hand, is being projected as the next big thing in Bollywood. The actress has some exciting projects on her platter, including Good News, Kabir Singh, Laaxmi Bomb and, of course, Shershaah.

Produced by Karan Johar under Dharma Productions, Shershaah is set to release next year.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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