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S.S. Rajamouli ropes in Ajay Devgn and Alia Bhatt for RRR

After months of speculations, it has been confirmed that Bollywood stars Alia Bhatt and Ajay Devgn are set to star in acclaimed filmmaker S.S. Rajamouli’s upcoming directorial venture, tentatively titled RRR. The multi-starrer features southern superstars Ram Charan and Jr NTR in lead roles.

An announcement regarding Ajay Devgn coming onboard the film, which is set in 1920s pre-independent era, was made at an event in Hyderabad. “Ajay Devgn has agreed to do an important role in the film. He is very excited to be a part of RRR. We are soon to give dates for the shoot,” revealed Rajamouli.


The award-winning filmmaker went on to add, “It is going to be a completely fictional tale about the two real heroes. We are mounting on a large scale. I don’t like anything small and everything will be on a huge scale. There is a lot of research. We also need supporting characters also big. We are happy to have an amazing.”

The filmmaker also clarified that Bhatt and Devgn have been roped in to essay supporting roles, while Charan and NTR will be headlining the cast.

RRR, which marks the Telugu debut of both the Bollywood stars, will hit screens in Hindi, Telugu, Tamil and Malayalam on 30th July 2020.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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