Bollywood actor Ranbir Kapoor has stepped into the fashion industry with his lifestyle brand, Arks. The brand’s flagship store, located at 201 Waterfield Road in Bandra, Mumbai, officially opened on February 15. A decade in the making, Arks focuses on premium footwear and wardrobe essentials, including tailored shirts, classic white T-shirts, and well-fitted trousers. Reflecting Kapoor’s signature style, the brand blends sophistication with a relaxed, everyday aesthetic inspired by his cinematic journey and personal fashion evolution.
Kapoor credits Mumbai, his hometown, as a key influence in shaping Arks . “I’ve travelled to many cities, but nothing matches Mumbai’s energy. This city teaches you to rise after every fall. It’s a part of my soul,” he said. The brand embodies this resilient and dynamic spirit, aiming to offer stylish yet comfortable pieces that resonate with urban lifestyles.
A deep-rooted love for sneakers also played a crucial role in Arks’ creation. In a promotional video, Kapoor recalled his first-ever pair of sneakers, calling them his most prized possession. “I kept them in a box for months, just admiring them. Sneakers have always been special to me,” he shared. This personal connection is evident in Arks’ footwear collection, which prioritises both comfort and design.
Ranbir Kapoor at the grand opening of ARKS in Mumbai, unveiling his highly anticipated sneaker and fashion brand.Instagram/ranbirkapooruniverse
Arks marks Kapoor’s formal entry into the world of fashion and lifestyle. With a focus on quality, timeless style, and personal storytelling, the brand is set to hopefully carve its own niche especially in todays competitive fashion landscape.
Rahul’s casual dismissal of that controversy has added fuel to the fire
Rahul Bhatt sparks controversy over 'insensitive' remarks about sisters Alia and Pooja Bhatt
Rahul Bhatt, fitness trainer and son of veteran filmmaker Mahesh Bhatt, has found himself at the centre of a social media storm following controversial remarks about his half-sister, Alia Bhatt. In a recent interview, Rahul drew comparisons between Alia and their older sister Pooja Bhatt, calling the latter more talented, attractive, and principled.
The comments, which many have labelled inappropriate and insensitive, have sparked widespread criticism online. During the interview, Rahul stated, “In my opinion, she (Alia) is not even half of what my real sister Pooja is. Not in talent, not in looks, not in terms of being sexy. In front of my sister, she is ‘paani kam chai’ (watery tea). Amongst the siblings, the most talented and the most moralistic is Pooja.”
Social media users reacted strongly, questioning why Rahul would compare his sisters in such personal terms. Several users were particularly disturbed by his reference to their appearance and sex appeal, pointing out that such comparisons within a family cross boundaries of propriety. One comment read, “This is disturbing. Why talk about your sisters like that? It’s not just weird, it’s wrong.” Another post said, “There’s nothing respectful about comparing your siblings’ attractiveness in public.”
The backlash also reignited conversation around a decades-old controversy involving Mahesh Bhatt and Pooja Bhatt. Rahul was asked about the infamous 1990s magazine cover where the father-daughter duo shared a kiss, which had stirred public outrage at the time. Dismissing the criticism, Rahul said, “It doesn’t make any difference. It’s like water off a duck’s back. We know the truth, and we’ve seen everything since childhood.”
Rahul’s casual dismissal of that controversy has added fuel to the fire, with critics saying it reflects a broader issue of the Bhatt family being insensitive to public perception and boundaries. Many users questioned the need for bringing up old incidents in a bid to defend new and equally questionable statements.
As of now, neither Alia Bhatt nor Pooja Bhatt has issued any public response to Rahul’s remarks. Both actors, known for their significant contributions to Indian cinema, have typically kept family matters private despite living in the public eye.
This episode has also sparked debate over the role of public figures in maintaining respect when discussing family matters in the media. Observers say such comments, especially when involving women’s appearance and personal qualities, reinforce problematic attitudes and fuel unnecessary controversies.
While Rahul Bhatt is not as prominent in the entertainment industry as his father or sisters, his comments have made headlines and placed the Bhatt family in the spotlight for reasons beyond their creative work. For many, this serves as a reminder that public platforms come with responsibility, and that family ties should not be trivialised or dissected for attention or comparison.
The backlash is unlikely to subside soon, especially as fans and followers of Alia and Pooja continue to express disappointment over the way the situation has unfolded. Whether or not Rahul chooses to clarify or apologise remains to be seen.