Aahana Kumra needs no introduction. She is one of the most sought-after actresses, especially in the domain of OTT platforms. Having worked on such notable web-series as Inside Edge (2017), Rangbaaz (2018), and Betaal (2020), she is also glad to have carved out a niche for herself on OTT platforms and feels that the webspace has been revolutionising the way content is perceived today.
Talking to a publication, Kumra says, “OTT is making stars out of nobody. By nobody, I mean those who are outsiders and would not have got such kind of exposure in films. Today, we know many young actors because of these platforms, which take pride in promoting their talent. Does that happen in films?”
Commenting on the hot topic of nepotism in showbiz, the actress says that people in India want to see stars-kids even before they become stars. “In India, people are star-struck. The film structure is so wrong. You are watching because you want to watch stars, not great performances. OTT changed that, which should have happened in the cinema. It nurtures potential talents, who aren’t stars or star kids, but good performers.”
She goes on to add, “In the 80s, Naseeruddin Shah, Om Puri, Amrish Puri, Pankaj Kapur, and Govind Nihalani’s parallel cinema was an answer to Bollywood. For a long time, we did not have that. In the 90s, we saw stars and in the 2000s, it became about star-kids. I am not saying it is unfair – it is their family business and they, too, have the right – but what happens to others? By giving opportunities to performers, OTT has become that parallel cinema of the 80s that went missing in between.”
Aahana Kumra is presently awaiting the release of her next film Khuda Hafiz, co-starring Vidyut Jammwal. Written and directed by Faruk Kabir and produced by Kumar Mangat Pathak and Abhishek Pathak under Panorama Studios, the movie is slated for its premiere on 14th August on Disney+ Hotstar.
Deepika Padukone appointed as India’s first Mental Health Ambassador by the Union Health Ministry.
The actor will collaborate with the government to strengthen mental health awareness and access.
Appointment marks a milestone in India’s evolving mental health landscape.
Deepika Padukone to lead India’s mental health awareness efforts
On World Mental Health Day, actor and advocate Deepika Padukone was appointed India’s first Mental Health Ambassador by the Union Ministry of Health and Family Welfare. The move acknowledges her decade-long commitment to mental health advocacy through her Live Love Laugh Foundation (TLLL), which she founded in 2015 after speaking publicly about her own experience with depression.
Union Health Minister J. P. Nadda said the partnership with Padukone will help expand awareness, reduce stigma, and highlight mental health as a vital part of public health policy.
“Deeply honoured to serve this cause,” says Deepika
Sharing the news on Instagram, Padukone wrote that she was “deeply honoured” by the appointment. She added, “Under our Prime Minister’s leadership, India has made meaningful progress in prioritising mental health. I look forward to working with the Ministry to build a mentally healthy nation.”
In her new role, Padukone will work closely with the ministry to promote government initiatives like Tele MANAS, drive de-stigmatisation efforts, and help design strategies for equal mental health access across India.
Reflecting on her journey, she said, “Ten years ago, it was about helping people realise that what they’re feeling has a name and that it’s okay to seek help.”
Advocating a blend of science and tradition
Padukone believes the future of mental health care in India lies in combining modern science with traditional Indian practices such as yoga and meditation. She hopes mental health conversations will soon become as common in homes and schools as “gully cricket.”
The Pathaan and Singham Again star continues to balance her on-screen career with her advocacy work. She will next be seen in Shah Rukh Khan’s King and Atlee’s next project alongside Allu Arjun.
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