- Tuesday, April 23, 2024
By: Sarwar Alam
By Sarwar Alam ECB action plan designed to widen south Asian appeal A NEW initiative by the England and Wales Cricket Board (ECB) aims to increase the game’s appeal among south Asians and “transform” the game in the community, with the project’s head, Lord Patel of Bradford, describing it as a “once-in-a-generation opportunity”. Research by the ECB – conducted over two years – studied the nature of the Asian community’s link with the gentleman’s game. British Asians constitute 30 per cent of recreational players in the UK, yet only four per cent of professional players are from a south Asian…
You do not have access to this content. You need to subscribe.
