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Amazon Prime acquires Vijay Deverakonda’s Liger

Amazon Prime acquires Vijay Deverakonda’s Liger

Starring popular Telugu star Vijay Deverakonda and Ananya Panday in lead roles, Liger is of the most-awaited films of 2022, which has been creating a lot of noise ever since its official announcement in 2020.

The film marks the debut of Deverakonda in Bollywood while Panday will be setting her foot in Telugu cinema with the bilingual film. Boxing legend Mike Tyson will also be seen playing an important role in the film.


Directed Puri Jagannadh and produced by Karan Johar, Charmee Kaur, and Jagannadh, Liger is set for its release on 25th August, 2022. While the film is still a few months away from its release, reports have already started circulating about the direct-to-digital premiere of the film.

If reports are to be believed, Amazon Prime Video has acquired the film to stream it digitally. The streaming media giant has apparently bought the streaming rights to the film for approximately £ 5,925,336. However, there is no official word to confirm the same. As per reports, the makers had demanded approximately £ 7,900,261, but the streamer locked the deal in approximately £ 5,925,336.

Liger has been shot on a lavish scale. Deverakonda, who plays a kickboxer with a stutter, underwent a dramatic physical transformation to pull off his character in the film and went to Thailand for martial arts training.

Made under the banners of Dharma Productions and Puri Connects, Liger is a sports action film both written and directed by Jagannadh. The film will be simultaneously released in Telugu and Hindi along with the dubbed versions in Tamil, Malayalam, and Kannada languages.

Keep visiting this space over and again for more updates and reveals from the world of entertainment.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
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  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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