Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
After the massive success of Pushpa 2, Allu Arjun is making headlines again, this time for a record-breaking paycheque. The superstar has reportedly signed a staggering deal worth ₹175 crore for his next project, directed by Atlee. In addition to this upfront fee, he will also receive 15% of the film’s profits, making it one of the most lucrative contracts ever signed by an Indian actor.
The untitled film, currently referred to as A6, is being produced by Sun Pictures and is expected to be a large-scale entertainer. Known for the high-energy storytelling and commercial success, Atlee has crafted a script that hopefully promises a mix of action, drama, and mass appeal. According to reports, the project will feature a grand visual scale, complete with an intricate world-building concept and top-tier VFX work.
After Pushpa 2, Allu Arjun gears up for a high-budget entertainer with massive VFXInstagram/Alluarjunonline
Sources reveal that Allu Arjun has dedicated a significant portion of his schedule to this film, with shooting planned between August and October 2025. The film’s pre-production phase is already in progress, and an official launch event is expected in the coming months.
The ₹175 crore agreement in fact marks a historic moment in the Indian film industry. While Bollywood actors like Shah Rukh Khan and Salman Khan have commanded impressive fees in the past, this deal surpasses previous records, positioning Allu Arjun as the highest-paid actor in the country. His additional profit-sharing agreement further helped in growing his influence beyond Telugu cinema, solidifying his status as a pan-Indian superstar.
Allu Arjun’s new film deal sets a new industry benchmarkInstagram/Alluarjunonline
One of the biggest talking points surrounding A6 is its unique storyline. The film is rumoured to explore a Parallel Universe, a concept rarely attempted in Indian cinema at this scale. This ambitious approach will require extensive VFX work, making it one of the most visually stunning films of the decade. Given Atlee’s past successes with big-budget entertainers like Jawan and Bigil, expectations are sky-high for this collaboration.
While A6 is his primary focus, Allu Arjun is also in talks for future projects with top directors like Trivikram and Sandeep Reddy Vanga. However, with such a massive film lined up, his immediate priority is delivering another box-office juggernaut.
The blockbuster duo teams up for a visually stunning action-packed spectacleInstagram/Alluarjunonline
With this deal, Allu Arjun is reshaping the business of Indian cinema. Fans now eagerly await more details on what could be one of the most ambitious films ever made in the industry.
R Madhavan shares his experience portraying a father’s role for the first time alongside Ajay Devgn.
Actor addresses rumours about de-ageing technology, confirming he relied on diet and fitness instead.
Madhavan reflects on sequels and preparation for previous physically demanding roles like Saala Khadoos.
Nervous about a father’s role
At the trailer launch of De De Pyaar De 2, R Madhavan admitted he was initially nervous about playing Ajay Devgn’s on-screen father-in-law.
“I have never done a father’s role before, and competing with Ajay, I was very nervous,” Madhavan said. “I have seen other actors who are so busy when they come to the set, but Ajay sir is always present and dedicated. We have always felt connected.”
The actor also commented on the appeal of sequels. Devgn, who stars alongside Madhavan, stated, “I don’t mind sequels as long as there is a good script. I hope the film is liked by audiences. We all believe we have made a good film.”
Madhavan addressed recent rumours about de-ageing technology in his films, stating, “They’ve all been accusing me of de-ageing, but I don’t think I have the budget for that. It hasn’t happened.”
Instead, the actor relies on traditional methods of preparation, including fitness and diet adjustments, to meet the physical demands of roles.
Reflections on past roles
Madhavan reflected on the preparation for his earlier role in Saala Khadoos, a physically demanding sports drama. “When I went to train for Saala Khadoos, I consulted numerous dieticians and several people who advised me on how to lose weight and get fit, what diet to follow, what time to eat, and so on, but I couldn’t find anyone I truly resonated with,” he said.
The actor’s candid reflections reveal a focus on dedication and personal preparation rather than technological shortcuts, highlighting his commitment to authentic performances.
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