Bollywood princess Alia Bhatt has been crowned the sexiest Asian woman on the planet for 2019 in the 16th edition of a globally renowned list published annually by the UK-based Eastern Eye newspaper.
The 26-year-old actress beat off competition from around the world and took the title from 2018 winner Deepika Padukone, who came in second, but was named sexiest Asian woman of the decade.
Topping the popular list for the first time rounded off a dream year for Alia that included acting awards, bagging big projects and starring in India’s official 2020 Oscar entry Gully Boy.
“Thank you to everyone who has voted! I'm flattered. I've always believed that true beauty goes beyond what is seen and that is what really counts. We'll grow older, our appearances will change, but a good heart will always keep you beautiful and that is really what we should focus on,” said Alia Bhatt.
The longest running list of its kind based on millions of votes, media coverage, impact and heat generated across various social media platforms once again trended on social media globally. The list also includes three editor’s choices of women who made a massive positive impact in 2019.
Eastern Eye’s award-winning entertainment editor Asjad Nazir, who founded the list and puts it together annually, said: “There is no one on a bigger role than unstoppable star Alia Bhatt and nothing will prevent her from dominating the next decade of commercial Hindi cinema as the queen of Bollywood. More than a movie star she is a powerful symbol of girl power, who is a representation of the empowered modern day woman.”
Highest placed TV star Hina Khan is ranked third in the 2019 list. Fourth placed Mahira Khan held onto her title of the sexiest Pakistani woman on the planet for a fifth year in a row and was also named sexiest Pakistani of the decade.
“I am so grateful to all my fans who continue to vote for me every year. This one is for a decade of love, ups and downs, support and magic. I have never considered myself sexy, but I believe when you do you - that’s sexy. And I hope I can continue to do just that,” said Mahira Khan.
The rest of the top 10 sexiest Asian women of 2019 were Surbhi Chandna (5), Katrina Kaif (6), Shivangi Joshi (7), Nia Sharma (8), Mehwish Hayat (9) and Priyanka Chopra (10).
The youngest in the list is 21-year-old Bollywood newcomer Ananya Panday (36) and the eldest is 46-year-old Aishwarya Rai Bachchan (39). The highest-placed newcomer is YouTube superstar turned TV host Lilly Singh (14).
Others in the 2019 list include Helly Shah (11), Jennifer Winget (12), Erica Fernandes (13), Sonam Kapoor (17), Jameela Jamil (20), Anushka Shetty (22), Dipika Kakar (25), Harshita Gaur (28), Dia Mirza (30), Sargun Mehta (33), Hina Altaf (35), Kiara Advani (42), Kriti Sanon (46) and Maya Ali (50).
“One thing that connects all the women featured on the list is that they have all become symbols of girl power and are empowering women and girls globally,” said Asjad Nazir.
Current Bollywood Deepika Padukone has been named sexiest of the decade ahead of Priyanka Chopra in second, Mahira Khan (3) and Katrina Kaif (4).
Fifth placed Drashti Dhami bagged sexiest TV star of the decade title and said: “I’m severely overwhelmed at being awarded sexiest TV star of the decade. While I’m surprised at receiving this, I’m also grateful to my fans whose unrelenting support has always been there, the TV channels and producers who have offered me great parts to enact. I’m also thankful to all the designers and my physical trainer. They have all helped me with the relentless goal of being consistent over a decade.”
Rest of the sexiest woman of the decade were Freida Pinto (6), Alia Bhatt (7), Anushka Shetty (8), Nia Sharma (9) and Sonam Kapoor (10).
The complete list is of 50 sexiest Asian women of 2019 and the decade is published in Eastern Eye newspaper on December 13, 2019.
Hrithik Roshan was named sexiest Asian man for 2019 last week.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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