ZEE5 Global, the world’s largest OTT platform for South Asian content, is aggressively ramping up its Punjabi content offering for the audience. The platform has stayed true to its promise of premiering power-packed, straight-from-the-theatre titles from ZEE Studios. Puaada (2021) saw great success on the platform followed by Jinne Jamme Saare Nikamme (2021), which was the first Punjabi film launched on an OTT platform.
Next up is Ammy Virk and Sargun Mehta’s blockbuster Qismat 2 (2021), which has been creating buzz ever since its release all thanks to the brilliant chemistry portrayed by the two leading stars of the film. ZEE5 now becomes the first choice of platform to premiere this box office hit on 29 October, 2021.
Directed by Jagdeep Sidhu, Qismat 2 features Ammy Virk and Sargun Mehta in lead roles along with Tania, Jaani, Amrit Amby, Hardip Gill, Balwinder Bullet, Rupinder Rupi, Harpreet Bains, Satwant Kaur, and Manpreet Singh Mandi in supporting characters.
The film narrates a story about unrequited love, and the exhilarating and heart-breaking road it takes us on. Following Shiv, Bani and Majaz, as they navigate through life, love and sorrow, the film showcases the highs and lows in the characters' relationships in a brilliant manner.
Talking about the film, Sargun Mehta says, “Qismat 2 has been one of my favourite films. Ever since its theatrical release, the love and appreciation we have received have been absolutely great. It's truly gratifying to know that the film will now be able to reach a wider audience through ZEE5.”
Ammy Virk says, “The first chapter of Qismat had received immense love from audiences across the country. We as a team wanted to give Qismat 2 to the audience as a gift. Qismat 2 will be available for them to watch anytime and at any place via the OTT premiere. I truly hope everyone loves watching this film just as they enjoyed it in the theatres.”
Qismat 2 starts streaming exclusively on ZEE5 from 29th October, 2021.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Garavi Gujarat
Publications Ltd and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.