Yash Raj Films, one of the leading film studios in India, is set to foray into the growing streaming media space. If reports are to be believed, Aditya Chopra has grand plans to revolutionise the digital content market in India and is earmarking a whopping amount of approximately £ 5,007,852 for the digital arm of YRF called YRF Entertainment.
Sharing more details, a trade source informs a leading entertainment portal, “Aditya Chopra wants to contribute towards raising the bar of digital content production in India. He wants to match global standards of vision and storytelling with stories that are rooted in India. These scripts are being homegrown in YRF as we speak. This could be the moment that reshapes the OTT space forever. YRF has huge plans and they will roll out their strategy soon. Wait for some of the biggest announcements ever seen in the digital content space.”
The source goes on to add, “Aditya Chopra is of the opinion that OTT has the power to showcase truly Indian stories to the world. Being the first and only true blue Indian studio, YRF wants to tell the best stories to global audiences in the most visually grand way possible. Platforms like this are now bridging the language barrier and exposing cultures and talents to the world. Aditya Chopra wants to shift a gear and really scale up the OTT space in India to match international standards.”
As per the source, several high-profile projects are already at various stages of development at YRF. The team has been reportedly working on its digital content catalogue for over 2 years now.
“When YRF decides to start something new, it does so at a scale that is unmatched. He has earmarked ₹500 crore (approximately £ 5,007,852) to start his new venture. Aditya Chopra’s plans are in fruition now and this is probably the most exciting thing that has happened in the Indian OTT space. YRF has always backed raw, new talent and really original and exciting scripts. Imagine what this move does to the talent and content that exists in India today! A massive studio like this looking to nurture the OTT landscape in India is a true milestone moment. YRF will definitely roll out the most innovative content and we can’t wait to see what those are in due course of time,” the source concludes.
Keep visiting this space over and again for more updates and reveals from the glitzy world of entertainment.
A scene from The Thursday Murder Club, where four retirees turn amateur detectives in a quiet British village shaken by a real murderInstagram/NetflixUK
Stills from Andaz Apna Apna
Stills from Andaz Apna Apna
Vinay Kumar Sinha
Rahul’s casual dismissal of that controversy has added fuel to the fire
Rahul Bhatt sparks controversy over 'insensitive' remarks about sisters Alia and Pooja Bhatt
Rahul Bhatt, fitness trainer and son of veteran filmmaker Mahesh Bhatt, has found himself at the centre of a social media storm following controversial remarks about his half-sister, Alia Bhatt. In a recent interview, Rahul drew comparisons between Alia and their older sister Pooja Bhatt, calling the latter more talented, attractive, and principled.
The comments, which many have labelled inappropriate and insensitive, have sparked widespread criticism online. During the interview, Rahul stated, “In my opinion, she (Alia) is not even half of what my real sister Pooja is. Not in talent, not in looks, not in terms of being sexy. In front of my sister, she is ‘paani kam chai’ (watery tea). Amongst the siblings, the most talented and the most moralistic is Pooja.”
Social media users reacted strongly, questioning why Rahul would compare his sisters in such personal terms. Several users were particularly disturbed by his reference to their appearance and sex appeal, pointing out that such comparisons within a family cross boundaries of propriety. One comment read, “This is disturbing. Why talk about your sisters like that? It’s not just weird, it’s wrong.” Another post said, “There’s nothing respectful about comparing your siblings’ attractiveness in public.”
The backlash also reignited conversation around a decades-old controversy involving Mahesh Bhatt and Pooja Bhatt. Rahul was asked about the infamous 1990s magazine cover where the father-daughter duo shared a kiss, which had stirred public outrage at the time. Dismissing the criticism, Rahul said, “It doesn’t make any difference. It’s like water off a duck’s back. We know the truth, and we’ve seen everything since childhood.”
Rahul’s casual dismissal of that controversy has added fuel to the fire, with critics saying it reflects a broader issue of the Bhatt family being insensitive to public perception and boundaries. Many users questioned the need for bringing up old incidents in a bid to defend new and equally questionable statements.
As of now, neither Alia Bhatt nor Pooja Bhatt has issued any public response to Rahul’s remarks. Both actors, known for their significant contributions to Indian cinema, have typically kept family matters private despite living in the public eye.
This episode has also sparked debate over the role of public figures in maintaining respect when discussing family matters in the media. Observers say such comments, especially when involving women’s appearance and personal qualities, reinforce problematic attitudes and fuel unnecessary controversies.
While Rahul Bhatt is not as prominent in the entertainment industry as his father or sisters, his comments have made headlines and placed the Bhatt family in the spotlight for reasons beyond their creative work. For many, this serves as a reminder that public platforms come with responsibility, and that family ties should not be trivialised or dissected for attention or comparison.
The backlash is unlikely to subside soon, especially as fans and followers of Alia and Pooja continue to express disappointment over the way the situation has unfolded. Whether or not Rahul chooses to clarify or apologise remains to be seen.