Gayathri Kallukaran is a Junior Journalist with Eastern Eye. She has a Master’s degree in Journalism and Mass Communication from St. Paul’s College, Bengaluru, and brings over five years of experience in content creation, including two years in digital journalism. She covers stories across culture, lifestyle, travel, health, and technology, with a creative yet fact-driven approach to reporting. Known for her sensitivity towards human interest narratives, Gayathri’s storytelling often aims to inform, inspire, and empower. Her journey began as a layout designer and reporter for her college’s daily newsletter, where she also contributed short films and editorial features. Since then, she has worked with platforms like FWD Media, Pepper Content, and Petrons.com, where several of her interviews and features have gained spotlight recognition. Fluent in English, Malayalam, Tamil, and Hindi, she writes in English and Malayalam, continuing to explore inclusive, people-focused storytelling in the digital space.
YouTube is retiring its Trending page and Trending Now list
New charts will highlight popular content by category, such as music and podcasts
Move reflects shift in how users discover trending videos
Changes will roll out in the coming weeks
YouTube phases out general Trending tab in favour of tailored charts
YouTube has announced it is removing its Trending page and Trending Now list, replacing them with category-specific charts designed to better reflect how users engage with content in 2025.
Instead of a single list showcasing popular videos across the entire platform, YouTube will now feature trending content by section, including Trending Music Videos, Top Podcast Shows, and Movie Trailers, with more categories planned in future updates.
The company says this change aligns with how people now discover content. When the Trending page was introduced in 2015, viral videos were more universal, and a single list could capture what viewers were watching and sharing. Today, however, there are smaller, diverse trends across communities like gaming, beauty, and K-pop, which are not always reflected in a general list.
Personalised discovery takes centre stage
YouTube notes that most users now find popular content through personalised recommendations, including the home page, search results, comments, and suggested videos. Consequently, visits to the Trending tab have significantly declined over the past five years.
To support creators, YouTube will continue offering discovery tools such as the Inspiration Tab in YouTube Studio, which suggests video ideas based on emerging trends. Other features, like Hype, are also being tested to allow viewers to show support for new content.
YouTube also plans to promote up-and-coming creators through its official YouTube channel and social media platforms. The updated system will begin rolling out in the coming weeks.
Users can now restrict AI-generated visuals across select categories.
Pinterest will make “AI-modified” content labels more visible.
The update aims to restore trust amid growing user backlash.
Pinterest responds to complaints over AI-generated ‘slop’
Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.
The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”
Pinterest, which serves as a hub for creative inspiration and shopping ideas, has faced growing scrutiny from both users and media outlets questioning whether its algorithmic changes have diluted the quality and authenticity of its content.
New personalisation settings and clearer labels
The new controls can be found under the “Refine your recommendations” section in the app’s Settings menu. Users will be able to opt for reduced exposure to AI-generated posts in certain categories, with more options expected to be added later based on feedback.
In addition, Pinterest said it will make its existing “AI-modified” labels more prominent. These labels appear on posts identified through image metadata or Pinterest’s detection systems as being partially or fully AI-generated.
The platform is also encouraging user feedback. When users encounter Pins they find less appealing due to synthetic imagery, they can use the three-dot menu to flag them and adjust their preferences accordingly.
The update has started rolling out across Pinterest’s website and Android app, with iOS support to follow in the coming weeks.
Balancing creativity with user trust
Matt Madrigal, Pinterest’s Chief Technology Officer, said the company’s focus remains on maintaining an authentic, inspiring experience for its community.
“With our new GenAI controls, we’re empowering people to personalise their Pinterest experience more than ever, striking the right balance between human creativity and innovation,” Madrigal said.
Pinterest’s move comes as research cited by the company suggests that AI-generated visuals now account for more than half of all online content. By giving users direct control over how much of that material they see, Pinterest hopes to preserve its reputation as a platform driven by genuine creativity rather than automated output.
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