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Yeh Rishta Kya Kehlata Hai’s Mohsin and Shivangi shoot in cold water!

Rajan Shahi’s show Yeh Rishta Kya Kehlata Hai is one of the longest running shows on Indian television. Its success has a lot to do with its hardworking cast, that has left no stone unturned to make the show a grand success. One such example is actors Mohsin Khan and Shivangi Joshi’s recent shoot.

The two were expected shoot in cold water for three days. And even though the production tried to cancel the shoot, they insisted on continuing “It was commendable that both Shivangi and Moshin did three sequences in three days which required them to be in extremely cold water and weather. We decided to change the sequence for their comfort but once they got to know they insisted that we do not creatively compromise and did all the three sequences. Seeing their enthusiasm and commitment, they received a huge applause from the entire team,” says Shahi.


The show has a wonderful set of actors who will let go of personal comfort to make sure the show does well. Acts like these inspire others from the team to work hard too, says Shahi. “When actors work with so much enthusiasm and commitment, it inspires the entire teams to give their best too,” he adds.

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Shah Rukh Khan and two Bollywood stars told to stop Vimal ads amid $5 billion pan masala controversy

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Shah Rukh Khan and two Bollywood stars told to stop Vimal ads amid $5 billion pan masala controversy

Highlights

  • Maharashtra’s Food and Drug Administration has issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over Vimal Elaichi advertisements
  • The regulator says the campaigns may indirectly promote a pan masala product associated with the Vimal brand
  • The actors have been asked to remove the advertisements from social media and explain their endorsements within 15 days
  • India’s pan masala market was estimated at around £3.7 billion last year, based on the reported $5 billion valuation and the August 17, 2026 exchange rate of about $1.356 per £1

Shah Rukh Khan, Ajay Devgn and Tiger Shroff have been caught up in Maharashtra’s latest crackdown on surrogate advertising, after the state’s food safety regulator questioned their involvement in Vimal Elaichi campaigns.

The Maharashtra Food and Drug Administration (FDA) has asked the three actors to explain why action should not be taken against them, arguing that the advertisements for cardamom may help maintain consumer recognition of Vimal’s pan masala products.

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