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Yeh Rishta Kya Kehlata Hai’s Mohsin and Shivangi shoot in cold water!

Rajan Shahi’s show Yeh Rishta Kya Kehlata Hai is one of the longest running shows on Indian television. Its success has a lot to do with its hardworking cast, that has left no stone unturned to make the show a grand success. One such example is actors Mohsin Khan and Shivangi Joshi’s recent shoot.

The two were expected shoot in cold water for three days. And even though the production tried to cancel the shoot, they insisted on continuing “It was commendable that both Shivangi and Moshin did three sequences in three days which required them to be in extremely cold water and weather. We decided to change the sequence for their comfort but once they got to know they insisted that we do not creatively compromise and did all the three sequences. Seeing their enthusiasm and commitment, they received a huge applause from the entire team,” says Shahi.


The show has a wonderful set of actors who will let go of personal comfort to make sure the show does well. Acts like these inspire others from the team to work hard too, says Shahi. “When actors work with so much enthusiasm and commitment, it inspires the entire teams to give their best too,” he adds.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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