Skip to content
Search

Latest Stories

Yami Gautam curates diverse looks for her next Ginny Weds Sunny

Yami Gautam, who was last seen in Uri: The Surgical Strike (2019), is now gearing up to commence work on her next film, titled Ginny Weds Sunny. The actress is playing a Delhi girl in the movie.

Gautam did not want to follow the stereotypical way of depicting Delhiites and hence, she is trying to find different looks for her character in the movie. She wants to keep her character as subtle and real as possible and hence, the actress has been going around the markets in the National capital along with her stylist to find things that bring out the vibrant personality of her character.


Confirming the same, Yami Gautam said, “My stylist and I wanted to give a refreshing look to Ginny. The brief given to us is that her personality should reflect in her clothes. I wanted to refrain from following the clichés of styling such a character. The part resonated so much with me that I wanted her to look unique. We have used a lot of colours to bring out her vibrant personality and also found some quirky jewellery that blends well with the character.”

Besides Yami Gautam, Ginny Weds Sunny also stars critically-acclaimed actor Vikrant Massey in the lead role. The romcom is being helmed by debutant filmmaker Puneet Khanna. Vinod Bachchan is bankrolling the project under his production house Soundrya Productions.

Talking about what led her to sign the film, Yami had earlier said, “The script is very quirky and a completely unexplored space for me. I am really excited to be working with Puneet Khanna, who has been working really hard on his first directorial venture. Vikrant is an extremely talented actor and it would be really interesting to work with him on this one. And also, it is my first venture with Vinod Bachchan. Many firsts on this one and I am really looking forward to this special journey.”

More For You

Monthly subscriptions

Around 47% of consumers cancelled at least one subscription this year

iStock

47% consumers are cancelling subscriptions: Is the $1.5 trillion economy starting to crack?

  • Streaming platforms are shifting aggressively to ad-supported tiers
  • Consumers underestimate subscription spending by up to 3x
  • Gen Z is normalising “subscribe-use-cancel” behaviour

Subscription businesses sold consumers a simple idea for years. Paying £9.99 every month felt easier than paying £300 upfront. That logic helped create a global subscription economy now valued at more than $1.5 trillion, spanning streaming, music, cloud storage, AI tools, fitness apps, gaming and even coffee memberships.

But the model that once looked unstoppable is entering a difficult phase as inflation, price fatigue and changing consumer behaviour collide. Around 47% of consumers cancelled at least one subscription this year, according to recent subscription industry surveys, while companies are increasingly shifting focus from rapid growth to customer retention.

Keep ReadingShow less