Entertainment plays a big part at weddings with music being the most popular and live bands creating a unique kind of atmosphere, which forms a connection with all those attending.
Team Sur Sangeet is a traditional Punjabi band with a contemporary twist led by British Asian female vocalists Sonia Panesar and Vinni Virdee, with Dhani on guitar and Bobby Panesar on dholak, dhol and percussion overall.
The band, primarily known for its Punjabi folk repertoire, regularly performs classics and dancefloor hits at diverse weddings, including inter-faith marriages. They were also invited to perform on BBC Asian Network for a royal wedding special early this year, where they wrote a bespoke medley of boliyan specifically for Prince Harry, Meghan Markle and their families.
Eastern Eye caught up with lead singer Sonia Panesar to find out more.
You manage the band with your brother Bobby Panesar. What connected you to the idea of creating a wedding band?
Our journey has been an interesting one. Team Sur Sangeet started off as a sangeet duo. Then it was a trio and then a quartet (band), which means we have various packages depending on the client’s needs. After many sangeet performances, we realised that the ‘personalisation’ through music we offer really connects us to our audiences and families we work with. So we thought, why not transfer this experience over to weddings, birthdays, channi, mehndi, lohri and other events too? And so we did.
How does performing at wedding compare to other events?
A wedding day has so many components to it. So much effort goes into making this big day run smoothly. We take into consideration all of these things and try to understand what the couple and their immediate families are likely to enjoy. The expertise and prior experiences of each of the individuals in the team make this all a lot easier to manage. Of course, we use our spontaneous crowd reading skills too. Our band believes the musical element is what sets the scene, the ambience, fills any gaps and what makes a creative space for couples and their families to truly enjoy the celebrations.
Tell us about the performances you offer at weddings, receptions and sangeets?
The performances at sangeets are specific to the bride, groom or joint bride/groom events. Bride-side events tend to be a little more emotional. That said, emotions are always running high no matter who is getting married. We personalise and tailor songs according to which side we are on, ensuring we cover the all-important traditional tracks too.
Sangeets are usually more interactive and fun and as it’s the first official party of the wedding week, it becomes the first opportunity for families to let their hair down before the main event.
On the wedding day, the performances can vary from covering ceremonies with background music to background songs over dinner/lunch/canapes or high-energy, non-stop dance music. In any case, we ensure that we connect with our audiences as much as possible.
Which are your favourite songs to perform at weddings?
I think it’s safe to say that every song is a favourite, but we do feed off the crowd’s energy as well. So the songs that we like can change depending on the crowd reaction. This obviously changes each time we perform.
Is there one song that never fails?
We have many, but our Vadhaiyan song never fails.
How closely do you work with couples on your sets?
We work very closely with couples as we understand that everything needs to run like clockwork on their big day. We like to find out as much detail as possible about every element of the day, so we get a feel for where we as a band have been placed and for which purpose exactly, be it themed music, artist-focused songs, background music, entrance songs, filler songs, first dance and or songs that achieve the ultimate desi rave.
What advice would you give couples looking for a wedding band?
The day is personal to you, so find a band that understands you both as individuals and as a couple.
Why do you feel a band is better than a DJ?
Because, there is nothing better than live music.
Can you share any memorable or funny moments from performing at a wedding?
The funny moments are always in the interactive segment of our performance. If you know you know. All we can say is we bring the best out of everyone.
Have you had any memorable requests at a wedding?
A groom booked us for his formal wedding sit-down lunch earlier this year. He had us perform only the songs from his iTunes music playlist. The playlist was very personal to him and his wife. The songs were a mix of Punjabi folk and Sufi Punjabi songs, which required collaboration with a carefully selected male Sufi style vocalist. His wife was pleasantly surprised to hear each and every one of their favourite songs performed one after the other and just after they got married. As part of the same wedding, he also requested we sing a Punjabi folk acapella for her as a surprise during her doli ceremony as she prepared to leave her family. It was an emotional yet soul-satisfying performance.
What inspires you as a band?
We feel the rhythm, we feel the music and melodies and we feel the lyrics too. It’s all about the emotion and energy through music for us.
Visit www.sursangeet.co.uk or
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Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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